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54

extension cord holder

Worth a look

Shows low returns (1.1%), but soft demand (+3.3% this quarter) keeps it on the watch list.

Market size 54Growth 29Conversion 70Competition 58Returns 92Price range 42Avg price 48Brand share 71Review moat 32Quality gap 30

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good$375K

$375K/yr · 499K searches

Avg price

Okay$11.81

avg listing price — sweet spot $15–$100

Price range

Okay$3.42–$23.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,272.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, extension cord holder is a $375K/yr Amazon United States market (499K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

extension cord holder market data

Units sold / yr
30K–40K
avg 1,000–1,250/product
Revenue / yr
$354K–$472K
units × avg price
Conversion rate
6.4%
Avg BSR
#154
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.0%
Avg brand age
39 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

157

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

50%

Top 20: 89%

Open market

33%

  • ZTSXLLIM22%
  • UNIS15%
  • BAYCO11%
  • Woods8%
  • Wowangce5%
  • Black Duck Brand5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top extension cord holder search terms

  • extension cord holder124K/yr
  • extension cord organizer101K/yr
  • extension cord storage51K/yr
  • extension cord wrap32K/yr
  • extension cord hanger19K/yr
  • electric cord holder18K/yr
  • storage straps16K/yr
  • extension cord ties14K/yr
  • hose straps11K/yr
  • extension cord straps12K/yr
All search terms

Top extension cord holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$15K8%$30K12%$45K16%$60K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about extension cord holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Ease Of Use16%

“EASY TO USE”

Value For Money12%

“Good for price”

Advertised Vs Actual Product11%

“As advertised”

Efficiency6%

“Does the job”

Storage Capacity4%

“Excellent storage”

Durability4%

“seem very durable with them being made out of quality material”

Strength4%

“The triangle clips are strong”

Size-Overall3%

“great fit”

Organizing Capabilities3%

“Great organizing product”

What buyers complain about

Size-Overall13%

“this is just not going to fit”

Strength13%

“Little weak”

Quality-Overall11%

“Not good quality”

Adhesion/Stickiness10%

“does not stick to wall”

Durability6%

“is easy to break”

Ease Of Use5%

“Difficult to remove”

Material Quality4%

“The material doesnt feel durable”

Thickness3%

“They are thinner then expected”

Value For Money3%

“$9 for one of this is ridiculous”

Add-Ons/Attachments2%

“they don't stay attached to the wall”

Top return reasons

Size-Overall45%
Advertised Vs Actual Product8%
Adhesion/Stickiness6%
Functionality-Overall6%
Add-Ons/Attachments6%
Defective Material/Parts5%
Value For Money4%
Strength4%
Quality-Overall3%
Material Quality2%

Common questions

Is extension cord holder profitable to sell on Amazon United States?
The niche generates $375K/yr across 31 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the extension cord holder niche?
24 brands and 157 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in extension cord holder?
Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.1%.
When does demand for extension cord holder peak?
Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the extension cord holder niche?
Listings span $3.42–$23.42; the average listing price is $11.81 (sweet spot $15–$100). The average incumbent carries 3,272 reviews — the moat a new listing must climb.