evangelion
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.77avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.91–$88.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good818.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$149K$149K/yr · 666K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, evangelion is a $149K/yr Amazon United States market (666K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
evangelion market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $114K–$137K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #620
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 10.6%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
63
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- FIREFIRST45%
- BLOKEES24%
- Great Eastern Entertainment14%
- BAGCREATIONS9%
- BANDAI SPIRITS5%
- YOLOPARK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top evangelion search terms
- evangelion571K/yr
- neon genesis29K/yr
- evangelion merch44K/yr
- neon genesis evangelion merch21K/yr
Top evangelion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve
FIREFIRST$88.214.7★213 rev
BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit
BLOKEES$40.064.4★167 rev
Great Eastern Evangelion GE-52302 Rei Plugsuit Stuffed Plush 8 Multi-Colored
Great Eastern Entertainment$27.804.9★4,829 rev
Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations
BAGCREATIONS$58.884.5★39 rev
Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit
BANDAI SPIRITS$72.234.7★1,422 rev
Newest
by launch dateBLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit
BLOKEES$40.06167 rev
BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit
BLOKEES$39.9062 rev
YOLOPARK Evangelion Figure - 7.87 Inch Highly Articulated Humanoid Decisive Weapon Neon Genesis Evangelion Model Kit (EVA-01)
YOLOPARK$35.74252 rev
Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations
BAGCREATIONS$58.8839 rev
Neon Genesis Evangelion Fanny Pack Crossbody Bag Fashion Waist Pack by FX Creations
BAGCREATIONS$36.1641 rev
Trending
90-day click momentumFIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve
FIREFIRST$88.214.7★
Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit
BANDAI SPIRITS$72.234.7★
Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations
BAGCREATIONS$58.884.5★
BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit
BLOKEES$40.064.4★
BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit
BLOKEES$39.905.0★
What buyers say about evangelion
What buyers praise and complain about, mined from review topics.What buyers love
“Overall model is great”
“easy to put together would recommend”
“Good for the price point”
“Great graphic designs”
“Theyre well sized, and detailed enough”
“its really easy to build”
“fun to mess around with the posing”
“Really fun and creative”
“Exactly what I desired”
“it looks amazing as a display on shelf i quite like it placing the accessories in the hands can be a bit frustrating sometimes”
What buyers complain about
“Broken piece”
“Very frustrating to put apart”
“It's expensive”
“feels like you're going to break it before it finally POPs in”
“Mine was obviously not new”
“the instruction's don't make sense”
“not great quality”
“feels like you're going to break it before it finally POPs in”
“Use some glue on the figure if it keeps falling apart”
“falls apart frequently with even basic attempts to pose it”
Top return reasons
Common questions
- Is evangelion profitable to sell on Amazon United States?
- The niche generates $149K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the evangelion niche?
- 6 brands and 63 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in evangelion?
- Top complaints mined from reviews: Defective Material/Parts, Assembly/Installation, Value For Money. The return rate is 1.1%.
- When does demand for evangelion peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the evangelion niche?
- Listings span $12.91–$88.21; the average listing price is $45.77 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.