Is eufy light profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 35 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (49/100).

How competitive is the eufy light niche?

17 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in eufy light?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.4%.

When does demand for eufy light peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eufy light niche?

Listings span $9.62–$244.56; the average listing price is $49.02 (sweet spot $15–$100). The average incumbent carries 4,947 reviews — the moat a new listing must climb.

eufy light

Skip it

Soft demand (-10.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$49.02

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 1.5M searches

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.62–$244.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,946.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eufy light is a $1.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eufy light market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 1.7%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 5.8%
Avg brand age: 34 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 82%

Open market

17%

Guankai25%
eufy Security24%
WILLED19%
EZVALO8%
GOODEA5%
MCGOR3%
Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eufy light search terms

stair lights297K/yr -3.7%1.0% conv.
eufy floodlight camera168K/yr +19.9%2.0% conv.
stair lights indoor221K/yr -26.4%1.3% conv.
battery night light95K/yr -2.3%1.2% conv.
stair lights motion sensor indoor69K/yr -36.3%1.6% conv.
battery powered night light57K/yr +2.1%1.4% conv.
lights for stairs indoor54K/yr -11.7%1.2% conv.
motion sensor stair lights indoor54K/yr -27.0%1.5% conv.
indoor stair lights48K/yr -6.9%1.1% conv.
motion lights for stairs42K/yr -6.4%2.0% conv.

All search terms

Top eufy light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen

Guankai$19.614.2★2,353 rev

eufy Security Dual-Lens 360Coverage Floodlight Camera E340 Security Camera Outdoor Pan &Tilt AI Detection&Tracking 8 Hybrid Zoom No Monthly Fee 24/7 Recording Dual-Band Wi-Fi 6 2000 LM Wired

eufy Security$163.034.3★2,219 rev

eufy Security Floodlight Camera E30 Security Camera Outdoor 360 Pan and Tilt AI Detection and Tracking 2K Video 2.4GHz Wi-Fi 2 000 Lumens Built-in Siren 24/7 RecordingNo Monthly Fee

eufy Security$123.354.5★912 rev

WILLED Stair Lights Indoor Warm White Rechargeable Night Light Wireless Motion Sensor Night Light Battery Stick On Lights for Stairway Hallway Kitchen Closet Cabinet Bedroom Kids Room(4-Pack)

WILLED$22.204.6★4,048 rev

EZVALO 6 Pack Motion Sensor Night Lights Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs Bathroom Bedroom

EZVALO$31.584.7★436 rev

Newest

by launch date

WILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack

WILLED$25.86126 rev

3mo ago

GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)

GOODEA$16.82206 rev

4mo ago

6 Pack Rechargeable Motion Sensor Stair Lights Indoor Hallway Wall Light Magnetic Wireless Peel and Stick On Closet Light Battery Operated LED Night Lights for Step Bedroom Cabinet Toilet Bathroom

Lazukes$21.3441 rev

5mo ago

WILLED Stair Lights Indoor RGB & Warm White Rechargeable Motion Sensor Night Light Wireless Motion Sensor Lights Indoor for Stair Bathroom Hallway Kitchen Closet Cabinet Bedroom Kids Room

WILLED$22.41502 rev

8mo ago

EZVALO 6 Pack Motion Sensor Night Lights with Charging Station Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs

EZVALO$40.65436 rev

8mo ago

What buyers say about eufy light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow28%

“BRIGHT LIGHTS”

Charging12%

“Doesnt take long to charge”

Quality-Overall7%

“Great product for the price”

Assembly/Installation6%

“Ease of installation”

Value For Money5%

“Excellent value”

Motion Detection4%

“Motion detection works very well”

Ease Of Use4%

“Easy to put on”

Advertised Vs Actual Product4%

“As Advertised”

Battery Life3%

“Battery last long”

Efficiency3%

“Works great in bathroom”

What buyers complain about

Charging22%

“Does not hold a charge”

Battery Life11%

“Low Battery life”

Durability9%

“Broke with in a week”

Brightness/Shine/Glow6%

“Too bright”

Functionality-Overall5%

“DIDN'T WORK”

Quality-Overall3%

“Bad quality”

Magnetic Strength/Adsorption3%

“Magnets suck”

Size-Overall3%

“a bit larger”

Value For Money2%

“these aren't cheap”

Adhesion/Stickiness2%

“Adhesive not strong enough”

Top return reasons

Brightness/Shine/Glow20%

Size-Overall16%

Charging9%

Color8%

Functionality-Overall7%