ethernet wall plate
Skip itPrices mostly outside the sweet spot ($6.08–$16.39) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good875.83avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 382K searches
Avg price
Okay$9.96avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$6.08–$16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ethernet wall plate is a $223K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ethernet wall plate market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $249K–$299K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.6%
- Avg brand age
- 61 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- VCE38%
- iwillink38%
- TOMODER8%
- DIYTECH5%
- FGB4%
- Cable Matters3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top ethernet wall plate search terms
- ethernet wall plate109K/yr
- ethernet wall outlet55K/yr
- rj45 wall plate34K/yr
- ethernet wall jack26K/yr
- ethernet outlet22K/yr
- cat 6 wall plate and jack14K/yr
- cat6 wall plate17K/yr
- ethernet jack13K/yr
- cat 6 wall plate16K/yr
- rj45 wall jack11K/yr
Top ethernet wall plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iwillink (2-Pack) Ethernet Wall Plate 1-Port Keystone Jack Wall Plate with RJ45 Keystone Inline Coupler insert Female to Female Cat6 Wall Plate Blue
iwillink$7.104.8★692 rev
VCE UL Listed Ethernet Wall Plate CAT6 Wall Plate and Jack RJ45 Keystone Inline Coupler with Keystone Ethernet Outlet White 2-Pack
VCE$7.544.7★2,222 rev
5 Pack Ethernet Wall Outlet Cat6 Plate RJ45 Coupler Keystone Jack Female to Female Gifts Network Blue 1 Port Inline Connector with Low Voltage Mounting Bracket Internet Interconnect Panels Cable
TOMODER$14.864.6★434 rev
VCE UL Listed Ethernet Wall Plate 1-Port RJ45 Wall Plate and Jack 1000 Mbps CAT6 Keystone Inline Coupler with Keystone Ethernet Outlet Blue 1-Pack
VCE$6.084.7★729 rev
FGB 10Gbps Ethernet Wall Plate 1 Port CAT6 Wall Plate and Jack RJ45 Ethernet Wall Outlet with Single Gang Low Voltage Mounting Bracket 2 Pack
FGB$10.784.4★55 rev
Newest
by launch date
iwillink 10Gbps Ethernet Wall Plate Cat6A 1-Port Keystone Wall Plates with Cat 6A Shielded Coupler and Bracket Female to Female Cat6a Wall Plate 2 Pack
iwillink$16.3729 rev
iwillink 10Gbps Ethernet Wall Plate CAT6A 1-Port Keystone Wall Plate and Jack Outlet RJ45 Wall Plates with Single Gang Low Voltage Mounting Bracket - 2 Pack Blue
iwillink$16.3956 rev
VCE UL Listed Ethernet Wall Plate 2-Port CAT6 Wall Plate and Jack RJ45 Keystone Inline Coupler with Keystone Ethernet Outlet Blue 2-Pack
VCE$9.71207 rev
FGB 10Gbps Ethernet Wall Plate 1 Port CAT6 Wall Plate and Jack RJ45 Ethernet Wall Outlet with Single Gang Low Voltage Mounting Bracket 2 Pack
FGB$10.7855 rev
VCE UL Listed Ethernet Wall Plate 1-Port RJ45 Wall Plate and Jack 1000 Mbps CAT6 Keystone Inline Coupler with Keystone Ethernet Outlet Blue 1-Pack
VCE$6.08729 rev
Trending
90-day click momentum
DIYTECH 1 Port Ethernet Wall Plate Cat 6 Wall Outlet RJ45 Female to Female Keystone Jacks - White
DIYTECH$6.814.9★
iwillink 10Gbps Ethernet Wall Plate Cat6A 1-Port Keystone Wall Plates with Cat 6A Shielded Coupler and Bracket Female to Female Cat6a Wall Plate 2 Pack
iwillink$16.374.9★
iwillink 1-Port Keystone Wall Plate 10-Pack Low Profile Ethernet Wall Plates for Keystone Jack White
iwillink$9.174.7★
1 Port CAT6 Ethernet Wall Plate Female to Female - 1 Gang Network Cat 6 RJ45 Keystone Jack Cover Plate Pass Through Faceplate - White
ESYLink$6.094.7★
iwillink 10Gbps Ethernet Wall Plate CAT6A 1-Port Keystone Wall Plate and Jack Outlet RJ45 Wall Plates with Single Gang Low Voltage Mounting Bracket - 2 Pack Blue
iwillink$16.394.8★
What buyers say about ethernet wall plate
What buyers praise and complain about, mined from review topics.What buyers love
“These installed nicely”
“Worked as advertised”
“Good quality parts”
“WORTH THE MONEY”
“Easy to use”
“Solid Connections”
“are super sturdy”
“Great fit”
“Much better than I expected as the RJ45 outlet doesn't require any wiring that needs to be done”
“Works perfectly”
What buyers complain about
“the most important part the connecting piece is junk”
“it looks cheap”
“Costly loss of time tracing out where the drop in speed was from”
“It could use better instructions for sizing”
“poorly installed to the end user”
“Color isnt bright white”
“Not sure how I feel about the value for the cost”
“The cat 5 plug itself doesnt work”
“The only thing I noticed is that the panel/plate seems slightly smaller than some other outlet panels”
“it will fail soon”
Top return reasons
Common questions
- Is ethernet wall plate profitable to sell on Amazon United States?
- The niche generates $223K/yr across 18 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the ethernet wall plate niche?
- 8 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ethernet wall plate?
- Top complaints mined from reviews: Connectivity-Overall, Quality-Overall, Functionality-Overall. The return rate is 2.2%.
- When does demand for ethernet wall plate peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the ethernet wall plate niche?
- Listings span $6.08–$16.39; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.