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Ethernet Cable

Fail

The average product has 39,199 reviews to catch up to, so Ethernet Cable is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$5.4M/yr6.8M searches / yr
90-day growth
-4.8%search demand this quarter
Competition
67%top-5 click share · 12 brands · 24 sellers

Flapen Score

Ethernet Cable against its category

The dotted line is the Electronics average. Past it, Ethernet Cable is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ethernet Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Ethernet Cable 6.8M times last year and spent an estimated $5.4M. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
8.8%
Market size, estimated
$5.4Ma year
Peak month
July1.2× the quietest month
Top search term
ethernet cable4.4M searches a year

02 · Price

A sale here is worth $8.91.

Listings sell for $8.91 on average, from $2.58 to $20.21. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $8.91 that is $223K to $267K a year per listing.

Average price
$8.91under the $15 to $100 sweet spot
Price range
$2.58–$20.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
25,000–30,000
Revenue per listing a year
$223K–$267K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Ethernet Cables. It carries 39,199 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Ethernet Cables
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
39,199per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Ethernet Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 135%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Ethernet Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ethernet Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ethernet cable4.4M/yr
  • cat 8 ethernet cable379K/yr
  • ethernet cables251K/yr
  • ethernet246K/yr
  • internet cable211K/yr
  • lan cable168K/yr
  • cat 7 ethernet cable172K/yr
  • cat8 ethernet cable143K/yr
  • ethernet cord137K/yr
  • network cable128K/yr

Reviews and returns

What reviews say buyers love and hate about Ethernet Cable

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Connectivity-Overall”
2.2%of orders come back
“Connection is not stable”
A buyer, on “Connectivity-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ethernet Cable questions

Answered from the same tracked data.