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Esp8266

Fail

Shoppers spend an estimated $25K a year here, so Esp8266 is a Fail.

Flapen Score
35
35 / 100
Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 43
Market size
$25K/yr71K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
71%top-5 click share · 7 brands · 8 sellers

Flapen Score

Esp8266 against its category

The dotted line is the Electronics average. Past it, Esp8266 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esp8266 market on Amazon at a glance

Shoppers on Amazon United States searched for Esp8266 71K times last year and spent an estimated $25K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
2.5%
Market size, estimated
$25Ka year
Peak month
December1.5× the quietest month
Top search term
esp826649K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $5.70 to $23.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.06 that is $1K to $4K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$5.70–$23.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #907 within Single Board Computers. It carries 325 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#907in Single Board Computers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
325per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Esp8266 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • Brand 134%
  • Brand 231%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Esp8266 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Esp8266 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esp826649K/yr
  • nodemcu6K/yr
  • esp8266 wifi module7K/yr
  • nodemcu esp82664K/yr
  • esp8266 nodemcu2K/yr
  • esp 82663K/yr

Reviews and returns

What reviews say buyers love and hate about Esp8266

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
25%of negative reviews mention “Defective Material/Parts”
1.8%of orders come back
“Worst item, did not even work and seller would even give a refund”
A buyer, on “Defective Material/Parts”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Esp8266 questions

Answered from the same tracked data.