Esp8266
FailShoppers spend an estimated $25K a year here, so Esp8266 is a Fail.
- Flapen Score
- 35 / 100Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 4335
- Market size
- $25K/yr71K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 8 sellers
Flapen Score
Esp8266 against its category
The dotted line is the Electronics average. Past it, Esp8266 is stronger. Inside it, weaker.
Market
The Esp8266 market on Amazon at a glance
Shoppers on Amazon United States searched for Esp8266 71K times last year and spent an estimated $25K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $25Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- esp826649K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $5.70 to $23.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.06 that is $1K to $4K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $5.70–$23.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #907 within Single Board Computers. It carries 325 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #907in Single Board Computers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 325per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Esp8266 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hosyond 3Pcs ESP8266 ESP-12E CP2102 NodeMCU Lua Wireless Module Development Board for Arduino IDE/Micropython
- Price
- $13.69
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 4y ago

HiLetgo 3pcs ESP8266 NodeMCU Lua ESP-12E CP2102 USB C Type-C Interface IOT Internet of Things Wireless WiFi Development Board Module
- Price
- $17.10
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

ACEIRMC 5pcs ESP8266 ESP-12 ESP-12F NodeMcu Mini D1 Module WeMos Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino Compatible with WeMos D1 Mini
- Price
- $14.61
- Rating
- 4.5/5
- Reviews
- 776
- Age
- 6y ago

NodeMCU ESP8266 Development Board Integrates 0.96 inch OLED Display with Protector Case CH340 ESP-12E WiFi Wireless Module USB Type-C Works for Arduino Micropython(Solder PIN) (Yellow Blue OLED)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

HiLetgo 3pcs ESP8266 NodeMCU CP2102 ESP-12E Development Board Open Source Serial Module Works Great for Arduino IDE/Micropython (Large)
- Price
- $16.12
- Rating
- 4.6/5
- Reviews
- 1,398
- Age
- 8y ago
Trending
estimated 90-day click momentum
NodeMCU ESP8266 Development Board Integrates 0.96 inch OLED Display with Protector Case CH340 ESP-12E WiFi Wireless Module USB Type-C Works for Arduino Micropython(Solder PIN) (Yellow Blue OLED)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi
- Price
- $5.70
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

Hosyond 3Pcs ESP8266 ESP-12E CP2102 NodeMCU Lua Wireless Module Development Board for Arduino IDE/Micropython
- Price
- $13.69
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 4y ago

HiLetgo 2pcs ESP8266 NodeMCU CP2102 ESP-12E Development Board (Wi-Fi USB) - Arduino Compatible 1MB RAM 80MHz CPU 1M Flash 2 Boards
- Price
- $12.81
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 11y ago

HiLetgo 3pcs ESP8266 ESP-01 Serial WiFi Wireless Transceiver Wireless Module Development Board LWIP AP+STA Compatible with Arduino
- Price
- $9.05
- Rating
- 4.2/5
- Reviews
- 234
- Age
- 11y ago
Newest
by launch date
NodeMCU ESP8266 Development Board Integrates 0.96 inch OLED Display with Protector Case CH340 ESP-12E WiFi Wireless Module USB Type-C Works for Arduino Micropython(Solder PIN) (Yellow Blue OLED)
- Price
- $8.10
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

FORIOT 2Pcs ESP8266 Development Board with 0.96-Inch OLED Color Display Type-C to Serial Port CH340 Driver NodeMCU ESP-12E Module Pin Header Soldered for Ar-DUI-no IDE
- Price
- $16.41
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi
- Price
- $5.70
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 2y ago

HiLetgo 3pcs ESP8266 NodeMCU Lua ESP-12E CP2102 USB C Type-C Interface IOT Internet of Things Wireless WiFi Development Board Module
- Price
- $17.10
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2y ago

NodeMCU ESP8266 Development Board with 0.96 Inch OLED Display CH340 Driver ESP-12E WiFi Wireless Module and Micro USB Works Great for Arduino IDE/Micropython Programming (Pin Header Soldered)
- Price
- $11.15
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
8
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
3%
- Hosyond34%
- HiLetgo31%
- ACEIRMC14%
- ideaspark10%
- FORIOT5%
- AITRIP4%
- Open — no brand owns it (1 brand, 3%)
Demand
Esp8266 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Esp8266 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- esp826649K/yr
- nodemcu6K/yr
- esp8266 wifi module7K/yr
- nodemcu esp82664K/yr
- esp8266 nodemcu2K/yr
- esp 82663K/yr
Reviews and returns
What reviews say buyers love and hate about Esp8266
We read the reviews and the return reasons for every product selling here.
“Worst item, did not even work and seller would even give a refund”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esp8266 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









