Skip to content
FlapenGet started
54

esp32-p4

Worth a look

Shows a thin review moat (12 avg reviews), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 43Conversion 35Competition 54Returns 80Price range 95Avg price 95Brand share 17Review moat 99Quality gap 94

Review moat

Incredible11.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$41.72

avg listing price — sweet spot $15–$100

Price range

Incredible$17.48–$99.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$55K

$55K/yr · 48K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, esp32-p4 is a $55K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

esp32-p4 market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$52K–$63K
units × avg price
Conversion rate
2.8%
Avg BSR
#2,863
Page quality
0%
Prime
96%
Sponsored
73%
Out of stock
7.5%
Avg brand age
30 months
Avg seller age
206 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

4%

  • waveshare62%
  • UeeKKoo11%
  • ELECROW8%
  • IoTeikXgo7%
  • SMKTelec5%
  • M5Stack3%
  • Open — no brand owns it (3 brands, 4%)

Top esp32-p4 search terms

  • esp32-p426K/yr
  • esp32 p419K/yr
  • esp32p44K/yr
All search terms

Top esp32-p4 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$8K20%$11K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Waveshare ESP32-P4-Module High-Performance Development Board Based On ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5/BLE Includes Speaker

Waveshare ESP32-P4-Module High-Performance Development Board Based On ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5/BLE Includes Speaker

waveshare$30.044.3★32 rev

2
ESP32-P4-WIFI6 Development Board Adopts ESP32-P4 Module Onboard ESP32-C6 and 32MB Nor Flash Support Wi-Fi 6 and Bluetooth 5 / BLE with MIPI-CSI MIPI-DSI USB 2.0 OTG Microphone etc.

ESP32-P4-WIFI6 Development Board Adopts ESP32-P4 Module Onboard ESP32-C6 and 32MB Nor Flash Support Wi-Fi 6 and Bluetooth 5 / BLE with MIPI-CSI MIPI-DSI USB 2.0 OTG Microphone etc.

waveshare$21.684.6★12 rev

3
ESP32-P4 Pico Development Board Adopts ESP32-P4 Module with RISC-V Dual-core and Single-core Processors Featuring MIPI-CSI/DSI Onboard Microphone Speaker Header USB 2.0 etc. Peripherals

ESP32-P4 Pico Development Board Adopts ESP32-P4 Module with RISC-V Dual-core and Single-core Processors Featuring MIPI-CSI/DSI Onboard Microphone Speaker Header USB 2.0 etc. Peripherals

waveshare$17.484.0★5 rev

4
Waveshare ESP32-P4-WIFI6 High-Performance Development Board Based On ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5/BLE with Pre-soldered Headers

Waveshare ESP32-P4-WIFI6 High-Performance Development Board Based On ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5/BLE with Pre-soldered Headers

waveshare$23.575.0★9 rev

5
ESP32-P4-WIFI6 Dev Kit Based on ESP32-P4 and ESP32-C6 Support Wi-Fi 6 & BLE 5 Onboard MIPI-CSI MIPI-DSI USB 2.0 OTG Ethernet SDIO 3.0 TF Card Slot PoE Module Header Microphone etc.

ESP32-P4-WIFI6 Dev Kit Based on ESP32-P4 and ESP32-C6 Support Wi-Fi 6 & BLE 5 Onboard MIPI-CSI MIPI-DSI USB 2.0 OTG Ethernet SDIO 3.0 TF Card Slot PoE Module Header Microphone etc.

waveshare$26.674.7★4 rev

Newest

by launch date
IoTeikXgo 5 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo 5 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo$60.802 rev

3mo ago
IoTeikXgo 7 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo 7 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo$70.362 rev

3mo ago
M5Stack M5Stamp-P4 ESP32-P4NRW32 Module 32MB PSRAM 16MB Flash RISC-V Dual-Core 360MHz MIPI CSI/DSI Interface

M5Stack M5Stamp-P4 ESP32-P4NRW32 Module 32MB PSRAM 16MB Flash RISC-V Dual-Core 360MHz MIPI CSI/DSI Interface

M5Stack$24.562 rev

3mo ago
ELECROW ESP32 Display 800x480 5 Inch HMI ESP32 IPS Touch Screen Support AI Speech Interaction ESP32-P4 Dual-Core Processor Up to 400MHz Compatible with Arduino ESP-IDF LVGL (Without Camera)

ELECROW ESP32 Display 800x480 5 Inch HMI ESP32 IPS Touch Screen Support AI Speech Interaction ESP32-P4 Dual-Core Processor Up to 400MHz Compatible with Arduino ESP-IDF LVGL (Without Camera)

ELECROW$57.5145 rev

5mo ago
ESP32-P4-WIFI6-DEV-KIT Development Board Adopts ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5 with MIPI-CSI MIPI-DSI USB 2.0 OTG Ethernet PoE Module Header etc.

ESP32-P4-WIFI6-DEV-KIT Development Board Adopts ESP32-P4 and ESP32-C6 Supports Wi-Fi 6 and Bluetooth 5 with MIPI-CSI MIPI-DSI USB 2.0 OTG Ethernet PoE Module Header etc.

SMKTelec$25.852 rev

6mo ago

Trending

90-day click momentum
M5Stack M5Stamp-P4 ESP32-P4NRW32 Module 32MB PSRAM 16MB Flash RISC-V Dual-Core 360MHz MIPI CSI/DSI Interface

M5Stack M5Stamp-P4 ESP32-P4NRW32 Module 32MB PSRAM 16MB Flash RISC-V Dual-Core 360MHz MIPI CSI/DSI Interface

M5Stack$24.565.0★

▲ 165%
DIYmalls 4.3 inch ESP32-P4 Display JC4880P443C_I_W_Y Capacitive Touch Screen 800x480 IPS TFT LCD Module ESP32P4 Development Board ESP32-C6 for Arduino IDE with Protective Case Enclosure

DIYmalls 4.3 inch ESP32-P4 Display JC4880P443C_I_W_Y Capacitive Touch Screen 800x480 IPS TFT LCD Module ESP32P4 Development Board ESP32-C6 for Arduino IDE with Protective Case Enclosure

DIYmalls$45.790.0★

▲ 163%
IoTeikXgo 7 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo 7 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo$70.363.0★

▲ 163%
IoTeikXgo 5 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo 5 Inch ESP32-P4 Display 800x480 IPS Touch Screen with ESP32-P4 & ESP32-C6 Up to 400MHz Support Wi-Fi 6 Bluetooth 5.3 (BLE) AI Speech Interaction Compatible with Arduino ESP-IDF LVGL

IoTeikXgo$60.802.8★

▲ 157%
ELECROW ESP32 Display 800x480 5 Inch HMI ESP32 IPS Touch Screen Support AI Speech Interaction ESP32-P4 Dual-Core Processor Up to 400MHz Compatible with Arduino ESP-IDF LVGL (Without Camera)

ELECROW ESP32 Display 800x480 5 Inch HMI ESP32 IPS Touch Screen Support AI Speech Interaction ESP32-P4 Dual-Core Processor Up to 400MHz Compatible with Arduino ESP-IDF LVGL (Without Camera)

ELECROW$57.513.5★

▲ 157%

What buyers say about esp32-p4

What buyers praise and complain about, mined from review topics.

What buyers love

Touch/Button Controls12%

“touch response is reliable”

Connectivity-Overall7%

“Bluetooth 5 support built in is useful for more modern IoT-style projects”

Quality-Overall7%

“the overall build quality is better than I expected”

Design-Overall5%

“Well-built and nicely labelled, I had no problems with the Ethernet, USB, or WiFi ports. though there's no WiFi antenna included; this seems a bit weird”

Strength5%

“Powerful Board, Not Plug-and-Play”

Computation Performance5%

“MCU is extremely fast”

Advertised Vs Actual Product4%

“Works as expected”

Ease Of Use4%

“Super easy to program”

Battery Life3%

“so I made a battery pack that works great”

Remote Control3%

“Nice home control displays”

What buyers complain about

Compatibility-Overall23%

“This did not work with my computer ecosystem”

Connectivity-Overall13%

“wont connect, and I couldnt find where to buy the Wi-Fi module”

Assembly/Installation8%

“That said, setup takes time and is not particularly beginner-friendly”

Charging7%

“Didn't realize the rtc battery is charged from VIN- be sure to use a rechargeable rtc battery”

Advertised Vs Actual Product4%

“the product descriptions do not differentiate what revision you'll get :”

Software/Application2%

“Software Setup Has Learning Curve”

Ease Of Use2%

“not the easiest path here”

Size-Overall2%

“This P4 board is narrow”

Weight Heavy2%

“It's also surprisingly heavy”

Audio Quality1%

“However, the big failure here was in audio; under the Arduino framework. which I use for testing”

Top return reasons

Compatibility-Overall14%
Connectivity-Overall14%
Functionality-Overall14%
Value For Money13%
Defective Material/Parts6%
Display Resolution6%
Software/Application5%
Touch Screen5%
Size-Overall4%
Ease Of Use3%

Common questions

Is esp32-p4 profitable to sell on Amazon United States?
The niche generates $55K/yr across 26 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the esp32-p4 niche?
9 brands and 12 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in esp32-p4?
Top complaints mined from reviews: Compatibility-Overall, Connectivity-Overall, Assembly/Installation. The return rate is 1.7%.
What does it cost to enter the esp32-p4 niche?
Listings span $17.48–$99.05; the average listing price is $41.72 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.