Esp32 Kit
FailThe top 5 brands take 98% of clicks, so Esp32 Kit is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $64K/yr93K searches / yr
- 90-day growth
- +21.8%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 8 sellers
Flapen Score
Esp32 Kit against its category
The dotted line is the Electronics average. Past it, Esp32 Kit is stronger. Inside it, weaker.
Market
The Esp32 Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Esp32 Kit 93K times last year and spent an estimated $64K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +21.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $64Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- esp32 kit57K searches a year
02 · Price
A sale here is worth $36.68.
Listings sell for $36.68 on average, from $17.90 to $66.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $36.68 that is $4K to $9K a year per listing.
- Average price
- $36.68inside the $15 to $100 sweet spot
- Price range
- $17.90–$66.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #718 within Single Board Computers. It carries 171 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #718in Single Board Computers
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 171per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Esp32 Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago

LAFVIN Basic Starter Kit for ESP32 ESP-32S WiFi IoT Development Board with Tutorial Compatible with Arduino IDE
- Price
- $19.78
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 3y ago

Freenove ESP32 Kit Dev CAM Board Ultimate Starter Kit Dual-core 32-bit 240 MHz Microcontroller Onboard Camera WiFi+BT 795-Page Tutorial Python C Java Code 122 Projects 240 Items
- Price
- $55.58
- Rating
- 4.6/5
- Reviews
- 616
- Age
- 2y ago

SunFounder Universal Maker Sensor Kit Compatible with Arduino Mega 2560/Uno R3/R4 Minima/WiFi Nano Raspberry Pi 5/4B/3B+/Zero 2 W/ Pico W ESP32 C++ Python MicroPython Beginners & Engineers
- Price
- $66.37
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 2y ago

Freenove Basic Starter Kit for ESP32 CAM (Included) Dual-core 32-bit 240 MHz Microcontroller Onboard Camera Wireless Python C Code 400-Page Detailed Tutorial 141 Items 58 Projects
- Price
- $28.58
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 2y ago
Trending
estimated 90-day click momentum
LAFVIN ESP32 IoT Learning Kit with ESP32 DevKit RFID Module LCD1602 Display Detailed Tutorials Compatible with Arduino IDE
- Price
- $30.55
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago

Lonely Binary TinkerBlock 46-in-1 Sensor Kit STEM for Arduino ESP32 Pico
- Price
- $55.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 6mo ago

LAFVIN AIoT Starter Kit ESP32-S3 AI Voice Control Electronics Starter Kit DHT11 Temperature Humidity Sensor Servo Relay for Smart Home & IoT DIY Projects
- Price
- $33.75
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 3y ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago

Freenove ESP32 S3 ESP32-S3 Kit Dev CAM Ultimate Starter Kit Dual-core 32-bit 240 MHz Microcontroller Onboard Camera WiFi+BT 783-Page Tutorial Python C Java 116 Projects 243 Items
- Price
- $58.82
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 3y ago
Newest
by launch date
Lonely Binary TinkerBlock 46-in-1 Sensor Kit STEM for Arduino ESP32 Pico
- Price
- $55.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 6mo ago

LAFVIN ESP32 IoT Learning Kit with ESP32 DevKit RFID Module LCD1602 Display Detailed Tutorials Compatible with Arduino IDE
- Price
- $30.55
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago

Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago

LAFVIN AI Chatbot Kit for ESP32-S3 Preloaded OpenAI & Deepseek Voice Assistant Projects Voice Wake-up & Real-time Interruption Suitable for Learning AI and IoT Projects.
- Price
- $33.50
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
8
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- ELEGOO41%
- LAFVIN33%
- FREENOVE16%
- LONELY BINARY4%
- SunFounder4%
- ACEIRMC2%
Demand
Esp32 Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Esp32 Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- esp32 kit57K/yr
- esp32 starter kit16K/yr
- esp 32 kit8K/yr
- esp32 dev kit8K/yr
- esp32 accessories5K/yr
Reviews and returns
What reviews say buyers love and hate about Esp32 Kit
We read the reviews and the return reasons for every product selling here.
“It seems that there is no explanation for the actions you are instructed to take”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esp32 Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









