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Esp32 Kit

Fail

The top 5 brands take 98% of clicks, so Esp32 Kit is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$64K/yr93K searches / yr
90-day growth
+21.8%search demand this quarter
Competition
79%top-5 click share · 6 brands · 8 sellers

Flapen Score

Esp32 Kit against its category

The dotted line is the Electronics average. Past it, Esp32 Kit is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esp32 Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Esp32 Kit 93K times last year and spent an estimated $64K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
1.9%
Market size, estimated
$64Ka year
Peak month
September2.1× the quietest month
Top search term
esp32 kit57K searches a year

02 · Price

A sale here is worth $36.68.

Listings sell for $36.68 on average, from $17.90 to $66.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $36.68 that is $4K to $9K a year per listing.

Average price
$36.68inside the $15 to $100 sweet spot
Price range
$17.90–$66.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #718 within Single Board Computers. It carries 171 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#718in Single Board Computers
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
171per listing
Listings tracked
14

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Esp32 Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 233%
  • Brand 316%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Esp32 Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Esp32 Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esp32 kit57K/yr
  • esp32 starter kit16K/yr
  • esp 32 kit8K/yr
  • esp32 dev kit8K/yr
  • esp32 accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Esp32 Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.2%of orders come back
“It seems that there is no explanation for the actions you are instructed to take”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Esp32 Kit questions

Answered from the same tracked data.