Is esp32-c6 profitable to sell on Amazon United States?

The niche generates $100K/yr across 17 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the esp32-c6 niche?

13 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in esp32-c6?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Connectivity-Overall. The return rate is 1.3%.

What does it cost to enter the esp32-c6 niche?

Listings span $10.61–$22.79; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.

esp32-c6

Worth a look

Shows a thin review moat (71 avg reviews), but soft demand (-6.5% this quarter) keeps it on the watch list.

Review moat

Incredible71.41

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$16.65

avg listing price — sweet spot $15–$100

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$10.61–$22.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$100K

$100K/yr · 92K searches

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, esp32-c6 is a $100K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

esp32-c6 market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $83K–$100K; units × avg price
Conversion rate: 6.5%
Avg BSR: #813
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.9%
Avg brand age: 23 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

seeed studio48%
Espressif17%
ACEIRMC6%
DORHEA5%
waveshare5%
Teyleten Robot5%
Open — no brand owns it (7 brands, 15%)

Demand

Weekly Amazon search volume, last 37 weeks — -6.5% search growth over the last 90 days.

Open Trend

Top esp32-c6 search terms

esp32-c640K/yr +12.8%5.1% conv.
esp32 c627K/yr -9.4%4.5% conv.
esp32c614K/yr -31.0%5.7% conv.
seeed studio xiao esp32-c63K/yr -28.9%9.0% conv.
esp32 zigbee3K/yr -11.4%3.7% conv.
xiao esp32c63K/yr -46.0%10.5% conv.
seeed studio xiao esp32c62K/yr -46.3%7.7% conv.

All search terms

Top esp32-c6 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XIAO ESP32C6 3PCS Pack - 2.4GHz Wi-Fi 6 BLE 5.0 Zigbee Matter Thread onboard Antenna and External Antenna Interface

seeed studio$22.794.6★68 rev

Seeed Studio XIAO ESP32C6-2.4 GHz WiFi 6 Bluetooth 5.3 Zigbee Thread (802.15.4) ESP Rain Maker AWS IoT Support Microsoft Azure Smart Home

seeed studio$11.724.6★119 rev

ESP32-C6-DevKitC-1-N8 Development Board

Espressif$11.784.8★127 rev

5pcs ESP32-C6 Development Board Microcontroller Programming Learning Controller Core Board ESP32-C6FH4 4MB Flash WiFi Bluetooth Module ESP32 C6 Super mini for Arduino

ACEIRMC$21.263.3★5 rev

3Pcs ESP32-C6-WROOM-1 ESP32-C6 ESP32-C6-WROOM-1-N4 Development Board ESP32-C6-DevKitM-1 Dual Core Type-C Board MCU Module Integrates Complete Wi-Fi and BLE for Internet of Things

DORHEA$19.224.4★14 rev

Newest

by launch date

3PCS ESP32-C6 Mini Development Board Wi-Fi 6 & Bluetooth 5.0 IoT Microcontroller RISC-V 160MHz 4MB Flash USB Type-C Arduino & ESP-IDF Compatible for IoT DIY & Learning

MELIFE$15.821 rev

2mo ago

Meshnology 3pcs ESP32 C6 Supermini Development Board Microcontroller Programming Learning Controller Core Board for Maker IoT Ar duino

Meshnology$16.884 rev

6mo ago

3PCS ESP32 C6 Mini Development Board with Single-Core ESP32-C6FH4 4MB Flash 20Pins Type-C ESP32 C6 Devkit for Arduino

udevqal$17.695 rev

6mo ago

5pcs ESP32-C6 Development Board Microcontroller Programming Learning Controller Core Board ESP32-C6FH4 4MB Flash WiFi Bluetooth Module ESP32 C6 Super mini for Arduino

ACEIRMC$21.265 rev

6mo ago

AITRIP 5PCS Type-C ESP32-C6 Development Board Modules Super Mini Development Board ESP32-C6FH4 chip 4MB Flash Memory Compatible with Arduino

AITRIP$21.692 rev

6mo ago

What buyers say about esp32-c6

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall10%

“Extremely cool and functional piece of tech”

Connectivity-Overall8%

“The WIFI connection is stable”

Assembly/Installation7%

“There's a business card included with a link to the tutorial site was very simple and I the tutorial and download files”

Size-Overall6%

“size these are well worth it”

Ease Of Use6%

“It's easy to use these esp32 devices normally”

Brightness/Shine/Glow5%

“The screen is bright”

Value For Money5%

“Inexpensive and Well Featured Boards for Zigbee Projects”

Display Resolution5%

“I like it for the possibility to put a decently high resolution color screen in places via wireless”

Strength4%

“Powerful little devkit”

Compatibility-Overall4%

“when I do I am sure I will be able to implement this is useful manner between all my smart home systems”

What buyers complain about

Compatibility-Overall11%

“But it is NOT compatible with WLED”

Size-Overall9%

“Small size”

Connectivity-Overall9%

“horrible wifi connectivity”

Touch/Button Controls6%

“The reset and boot buttons are a bit difficult to press”

Quality-Overall5%

“Seeed's quality control”

Constant Reboot Or Restart5%

“It won't enter bootloader mode or reset”

Functionality-Overall5%

“Only 1 out of 3 was able to be programmed”

Signal Strength5%

“Not a good antenna”

Heating3%

“My one problem was that one of the six boards runs very hot”

Instructions/User Manual/Troubleshooting3%

“that documentation is poor”

Top return reasons

Connectivity-Overall19%

Functionality-Overall19%

Compatibility-Overall12%

Value For Money10%

Advertised Vs Actual Product9%

Defective Material/Parts5%

Size-Overall4%

Software/Application3%

Constant Reboot Or Restart3%

Instructions/User Manual/Troubleshooting2%

Common questions

Is esp32-c6 profitable to sell on Amazon United States?: The niche generates $100K/yr across 17 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the esp32-c6 niche?: 13 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in esp32-c6?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Connectivity-Overall. The return rate is 1.3%.
What does it cost to enter the esp32-c6 niche?: Listings span $10.61–$22.79; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.

esp32-c6

esp32-c6 market data

Competition & brand share

Demand

Top esp32-c6 search terms

Top esp32-c6 products on Amazon

Top sellers

Newest

Trending

What buyers say about esp32-c6

What buyers love

What buyers complain about

Top return reasons

Common questions

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