Esp32
MaybeProducts sell for $20.11 on average, inside the sweet spot. But the top 5 products take 67% of clicks, so Esp32 is a Maybe.
- Flapen Score
- 54 / 100Top 11% of 8,347 Electronics niches · +11 vs the category median of 4354
- Market size
- $829K/yr1.2M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 14 sellers
Flapen Score
Esp32 against its category
The dotted line is the Electronics average. Past it, Esp32 is stronger. Inside it, weaker.
Market
The Esp32 market on Amazon at a glance
Shoppers on Amazon United States searched for Esp32 1.2M times last year and spent an estimated $829K. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $829K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $829Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- esp32893K searches a year
02 · Price
A sale here is worth $20.11.
Listings sell for $20.11 on average, from $9.00 to $55.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $20.11 that is $40K to $50K a year per listing.
- Average price
- $20.11inside the $15 to $100 sweet spot
- Price range
- $9.00–$55.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $40K–$50K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Single Board Computers. It carries 631 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Single Board Computers
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 631per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Esp32 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 6y ago

ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip
- Price
- $18.12
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 2y ago

HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 9y ago

HiLetgo 3pcs ESP32 ESP-32D ESP-32 CP2012 USB C 38 Pin WiFi+Bluetooth Dual Core Type-C Interface ESP32-DevKitC-32 Development Board Module STA/AP/STA+AP
- Price
- $17.94
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 2y ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago
Trending
estimated 90-day click momentum
AITRIP 1PCS Type-C ESP32 ESP-WROOM-32 Development Board WiFi + Bluetooth CP2102 Dual Core 2.4Ghz Microcontroller Compatible with Arduino (ESP32 30P Type-C)
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 1y ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago

AITRIP 3PCS Type c 30pins CP2102 ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA
- Price
- $16.32
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 2y ago

hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.
- Price
- $28.64
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Seeed Studio XIAO ESP32C6-2.4 GHz WiFi 6 Bluetooth 5.3 Zigbee Thread (802.15.4) ESP Rain Maker AWS IoT Support Microsoft Azure Smart Home
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago
Newest
by launch date
Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago

hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.
- Price
- $28.64
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

AITRIP 1PCS Type-C ESP32 ESP-WROOM-32 Development Board WiFi + Bluetooth CP2102 Dual Core 2.4Ghz Microcontroller Compatible with Arduino (ESP32 30P Type-C)
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 1y ago

ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip
- Price
- $18.12
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
9%
- AITRIP37%
- HiLetgo21%
- ELEGOO20%
- hiBCTR4%
- LAFVIN4%
- Arduino4%
- Open — no brand owns it (5 brands, 9%)
Demand
Esp32 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Esp32 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- esp32893K/yr
- esp 3266K/yr
- esp32 dev board72K/yr
- esp32 devkit v118K/yr
- esp32 development board24K/yr
- esp32 board20K/yr
- arduino nano esp3221K/yr
- esp32 devkit17K/yr
- esp32 wroom18K/yr
- development board16K/yr
Reviews and returns
What reviews say buyers love and hate about Esp32
We read the reviews and the return reasons for every product selling here.
“Didn't connect :”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esp32 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









