Esp32
MaybeProducts sell for $20.11 on average, inside the sweet spot. But the top 5 products take 67% of clicks, so Esp32 is a Maybe.
- Flapen Score
- 54 / 100Top 11% of 8,347 Electronics niches · +11 vs the category median of 4354
- Market size
- $829K/yr1.2M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 14 sellers
Flapen Score
Esp32 against its category
The dotted line is the Electronics average. Past it, Esp32 is stronger. Inside it, weaker.
Market
The Esp32 market on Amazon at a glance
Esp32 is a $829K a year market on Amazon United States, with 1.2M searches a year. The top 5 brands take 87% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 1.2M times a year and 3.3% buy. Search demand moved +9.5% in 90 days, so the market is growing into its $829K a year.
- Search volume
- 1.2M
- Search growth, 90 days
- +9.5%
- Conversion
- 3.3%
- Market size
- $829K
02 · Money
The money is there.
Shoppers bought 40K to 50K units at $20.11 on average, 2,000 to 2,500 per product. Units times price is $804K to $1.0M a year.
- Units sold
- 40K–50K
- Units per product
- 2,000–2,500
- Average price
- $20.11
- Units × price
- $804K–$1.0M
03 · Shelf
Brands here are settling in.
The average listing ranks #56. 100% of listings ship Prime. 94% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 37 months.
- Average BSR
- #56
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Average brand age
- 37 months
Products
Top Esp32 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 6y ago
ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip
- Price
- $18.12
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 2y ago
HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 9y ago
HiLetgo 3pcs ESP32 ESP-32D ESP-32 CP2012 USB C 38 Pin WiFi+Bluetooth Dual Core Type-C Interface ESP32-DevKitC-32 Development Board Module STA/AP/STA+AP
- Price
- $17.94
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 2y ago
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago
Trending
90-day click momentum
AITRIP 1PCS Type-C ESP32 ESP-WROOM-32 Development Board WiFi + Bluetooth CP2102 Dual Core 2.4Ghz Microcontroller Compatible with Arduino (ESP32 30P Type-C)
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 1y ago
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago
AITRIP 3PCS Type c 30pins CP2102 ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA
- Price
- $16.32
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 2y ago
hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.
- Price
- $28.64
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Seeed Studio XIAO ESP32C6-2.4 GHz WiFi 6 Bluetooth 5.3 Zigbee Thread (802.15.4) ESP Rain Maker AWS IoT Support Microsoft Azure Smart Home
- Price
- $11.72
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 2y ago
Newest
by launch date
Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 8mo ago
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- $34.75
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 10mo ago
hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.
- Price
- $28.64
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
AITRIP 1PCS Type-C ESP32 ESP-WROOM-32 Development Board WiFi + Bluetooth CP2102 Dual Core 2.4Ghz Microcontroller Compatible with Arduino (ESP32 30P Type-C)
- Price
- $9.00
- Rating
- 4.4/5
- Reviews
- 1,401
- Age
- 1y ago
ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip
- Price
- $18.12
- Rating
- 4.7/5
- Reviews
- 429
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- AITRIP37%
- HiLetgo21%
- ELEGOO20%
- hiBCTR4%
- LAFVIN4%
- Arduino4%
- Open — no brand owns it (5 brands, 9%)
Demand
Esp32 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Esp32 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- esp32893K/yr
- esp 3266K/yr
- esp32 dev board72K/yr
- esp32 devkit v118K/yr
- esp32 development board24K/yr
- esp32 board20K/yr
- arduino nano esp3221K/yr
- esp32 devkit17K/yr
- esp32 wroom18K/yr
- development board16K/yr
Reviews and returns
What reviews say buyers love and hate about Esp32
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't connect :
once connecting the USB it will not even register at connected
They drop the connection even when right next to my router
Too Wide
Small size
Extremely wide board
only 1 board worked
just non functional
Did not work
Frustrated how to get this to work
though there's no documentation
It seems that there is no explanation for the actions you are instructed to take
Setup is a bit more tedious then meshtastic or other known brand
It's a bit complicated to set up
it was not straight forward to find or install
Love
Great value
the price was very reasonable
Good Value
Amazing, great quality boards
Good quality device ready to go
Great quality
Easy use
easy to function
easy to find
Exactly as advertised with a wonderful price point
Just as described
Exactly what I ordered
all connected perfectly
They played well with my Wifi
Bluetooth is a big plus
Return
1.5% Return rate 21% Fixable by listing
only 1 board worked
just non functional
Did not work
Didn't connect :
once connecting the USB it will not even register at connected
They drop the connection even when right next to my router
The listing you're looking at may be different
not specified in listing - these are micro USB connected
Unidentified board. This listing says that it is a ESP-WROOM and shows that on the chip case, however, the actual item does not show that and there is no way to tell if it actually is the board that they claim to be selling.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esp32 questions
Answered from the same tracked data.