Is esp profitable to sell on Amazon United States?

The niche generates $851K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the esp niche?

11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in esp?

Top complaints mined from reviews: Connectivity-Overall, Size-Overall, Functionality-Overall. The return rate is 1.5%.

When does demand for esp peak?

Demand peaks in Jan–May; the busiest month runs 2.7× the quietest.

What does it cost to enter the esp niche?

Listings span $9.02–$55.58; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

esp

Worth a look

Shows a sweet-spot price point ($20.76 avg), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Avg price

Great$20.76

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$9.02–$55.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$851K

$851K/yr · 1.7M searches

Review moat

Good585.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, esp is a $851K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

esp market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $623K–$830K; units × avg price
Conversion rate: 2.5%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

AITRIP36%
HiLetgo23%
ELEGOO21%
hiBCTR5%
LAFVIN4%
seeed studio2%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 2.7×

Open Trend

Top esp search terms

esp32893K/yr +11.8%2.3% conv.
esp535K/yr +17.4%0.0% conv.
esp 3266K/yr +8.0%2.2% conv.
esp32 dev board72K/yr -5.2%3.1% conv.
esp32 development board24K/yr +34.2%2.2% conv.
esp32 board20K/yr +14.4%1.8% conv.
esp32 devkit17K/yr +7.3%2.6% conv.
esp-328K/yr +4.8%2.3% conv.
esp32 microcontroller6K/yr -2.3%1.8% conv.
esp32 wifi6K/yr +4.1%2.5% conv.

All search terms

Top esp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)

AITRIP$16.384.4★1,401 rev

ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip

ELEGOO$18.124.7★429 rev

HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE

HiLetgo$9.904.4★1,626 rev

HiLetgo 3pcs ESP32 ESP-32D ESP-32 CP2012 USB C 38 Pin WiFi+Bluetooth Dual Core Type-C Interface ESP32-DevKitC-32 Development Board Module STA/AP/STA+AP

HiLetgo$17.944.3★236 rev

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE

ELEGOO$34.754.3★114 rev

Newest

by launch date

Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE

LONELY BINARY$29.2745 rev

8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE

ELEGOO$34.75114 rev

10mo ago

hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.

hiBCTR$28.6449 rev

1y ago

ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip

ELEGOO$18.12429 rev

2y ago

Teyleten Robot ESP32-C3 Development Board ESP32 Supermini Development Board ESP32 Development Board WiFi Bluetooth 3pcs

Teyleten Robot$12.9385 rev

2y ago

What buyers say about esp

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great value”

Quality-Overall13%

“Amazing, great quality boards”

Ease Of Use8%

“Easy use”

Advertised Vs Actual Product8%

“Exactly as advertised with a wonderful price point”

Connectivity-Overall5%

“all connected perfectly”

Design-Overall4%

“Seems everything works or looks in good shape”

Compatibility-Overall4%

“provide accurate information to ensure compatibility”

Instructions/User Manual/Troubleshooting4%

“The instructions are well detailed”

Strength4%

“powerful enough for more advanced projects”

Software/Application3%

“Using with Visual Studio Code + PlatformIO, easy config, easy programming”

What buyers complain about

Connectivity-Overall15%

“Didn't connect :”

Size-Overall11%

“Too Wide”

Functionality-Overall9%

“only 1 board worked”

Instructions/User Manual/Troubleshooting9%

“Frustrated how to get this to work”

Assembly/Installation6%

“Setup is a bit more tedious then meshtastic or other known brand”

Quality-Overall5%

“Garbage”

Advertised Vs Actual Product5%

“The listing you're looking at may be different”

Value For Money4%

“Relatively expensive”

Socket/Port/Plug3%

“The USB connectors on these are not soldered properly”

Software/Application3%

“could not get the program to compile”

Top return reasons

Functionality-Overall20%

Connectivity-Overall14%

Advertised Vs Actual Product12%

Compatibility-Overall10%

Defective Material/Parts9%

Value For Money9%

Size-Overall7%

Socket/Port/Plug6%

Software/Application2%

Product Condition1%

Common questions

Is esp profitable to sell on Amazon United States?: The niche generates $851K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the esp niche?: 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in esp?: Top complaints mined from reviews: Connectivity-Overall, Size-Overall, Functionality-Overall. The return rate is 1.5%.
When does demand for esp peak?: Demand peaks in Jan–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the esp niche?: Listings span $9.02–$55.58; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

esp