Ereader

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+14.1%

Conversion, latest week

0.9%

Market size, estimated

$6.7Ma year

Peak month

December11.6× the quietest month

Top search term

kobo950K searches a year

Listings sell for $213.04 on average, from $5.79 to $677.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $213.04 that is $160K to $213K a year per listing.

Average price

$213.04above the $15 to $100 sweet spot

Price range

$5.79–$677.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$160K–$213K

Returns

1.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #16,198 within eBook Readers & Accessories. It carries 603 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

85%

Out of stock, average day

8.0%

Average rank

#16,198in eBook Readers & Accessories

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

603per listing

Listings tracked

20

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months