Encrypted External Hard Drive

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

3.0%

Market size, estimated

$1.2Ma year

Peak month

May1.8× the quietest month

Top search term

wd my passport46K searches a year

Listings sell for $141.74 on average, from $10.13 to $336.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $141.74 that is $35K to $71K a year per listing.

Average price

$141.74above the $15 to $100 sweet spot

Price range

$10.13–$336.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$35K–$71K

Returns

3.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Data Storage. It carries 35,897 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#41in Data Storage

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

35,897per listing

Listings tracked

19

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months