emergency radio
Worth a lookShows a $3.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 2.6M searches
Avg price
Incredible$38.30avg listing price — sweet spot $15–$100
Price range
Great$10.82–$98.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,280.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emergency radio is a $3.4M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Jul–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
emergency radio market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $3.8M–$4.8M
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
61
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
25%
- Midland28%
- FosPower13%
- Mesqool11%
- Raynic9%
- RunningSnail9%
- Emgykit5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.Peak months: Mar, Jul, Oct · busiest ÷ quietest = 2.4×
Top emergency radio search terms
- weather radio560K/yr
- emergency radio616K/yr
- noaa weather radio266K/yr
- hand crank radio252K/yr
- crank radio167K/yr
- midland weather radio77K/yr
- weather radio noaa alert with battery backup76K/yr
- solar radio80K/yr
- noaa emergency weather radio79K/yr
- hand crank emergency radio84K/yr
Top emergency radio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midland - WR120B - NOAA Emergency Weather Alert Radio - Localized Programming Trilingual Display 60+ Emergency Alerts Alarm Selectable Alert Tone
Midland$46.864.5★24,208 rev
FosPower NOAA Emergency Weather Radio A1 7400mWh Portable Power Bank AM/FM USB/Solar/Hand Crank Charging Battery Operated SOS Alarm & Flashlight for Indoor/Outdoor Emergency - Orange
FosPower$29.194.6★37,713 rev
Solar Radio Emergency Hand Crank 12000mAh with Clear Signal AM FM NOAA Weather Radio Battery Operated with 2-Mode LED Flashlight Cell Phone Charger Dual Outputs SOS
Mesqool$48.354.7★922 rev
Raynic Emergency Radio 5000mAh/18500mWh Weather Radio Solar Hand Crank Radio with AM/FM/SW/NOAA Alert Cell Phone Charger Headphone Jack Flashlight and SOS Siren
Raynic$35.574.5★20,403 rev
RunningSnail Emergency Hand Crank Radio With LED Flashlight For Emergency AM/FM NOAA Portable Weather Radio With 2000mAh Power Bank Phone Charger USB Charged & Solar Power For Camping Emergency
RunningSnail$17.324.5★21,814 rev
Newest
by launch date
DreamSky Weather Radio NOAA Alert with Battery Backup & FM Radio for Home
DreamSky$39.47268 rev
NOAA Weather Alert Radio for Home - S.A.M.E. Localized Programming 23 Country Codes & 75+ Emergency Alerts NOAA Weather Radio with Battery Backup External Antenna and Warning Light for Home
yesiwtc$43.87161 rev
Emergency Radio with Hand Crank & Solar NOAA Weather Alerts 12000mAh
OnLyee$47.28367 rev
Emergency Radio Hand Crank Solar 10000mAh/37000mWh Emergency Weather Radio Hand Crank Solar Radios with NOAA/AM/FM Thermal Blanket Survival Bracelet for Home & Outdoor
Vokida$35.42753 rev
Solar Radio Emergency Hand Crank 12000mAh with Clear Signal AM FM NOAA Weather Radio Battery Operated with 2-Mode LED Flashlight Cell Phone Charger Dual Outputs SOS
Mesqool$48.35922 rev
Trending
90-day click momentumDreamSky Weather Radio NOAA Alert with Battery Backup & FM Radio for Home
DreamSky$39.474.3★
NOAA Weather Alert Radio for Home - S.A.M.E. Localized Programming 23 Country Codes & 75+ Emergency Alerts NOAA Weather Radio with Battery Backup External Antenna and Warning Light for Home
yesiwtc$43.874.0★
Emergency Radio with Hand Crank & Solar NOAA Weather Alerts 12000mAh
OnLyee$47.284.7★
Weather Radios Portable AM FM NOAA Alert with Battery Backup 12000mAh 44400mWh Fast Solar Power Emergency Radio Hand Crank Flashlight Reading Lamp SOS for Home Outdoor Camping
Mesqool$47.014.7★
Emgykit Hand Crank Radio with AM/FM/NOAA Weather Band for Emergencies
Emgykit$15.134.6★
What buyers say about emergency radio
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“The build quality feels solid and dependable”
“Charged fast”
“Money well spent”
“Easy to handle”
“good signal”
“Good sound”
“It's easy to install,. fairly”
“Very easily portable”
“Bright light”
What buyers complain about
“Wouldn't charge”
“Doesn't work well”
“Tiny tank”
“Disappointed, no signal”
“Low quality”
“Stop working after one use”
“Incredibly loud,”
“I did not know it was cheap”
“There was no instruction manual”
“Battery life is not good”
Top return reasons
Common questions
- Is emergency radio profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the emergency radio niche?
- 18 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in emergency radio?
- Top complaints mined from reviews: Charging, Functionality-Overall, Size-Overall. The return rate is 1.8%.
- When does demand for emergency radio peak?
- Demand peaks in Mar–Jul–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the emergency radio niche?
- Listings span $10.82–$98.48; the average listing price is $38.30 (sweet spot $15–$100). The average incumbent carries 8,281 reviews — the moat a new listing must climb.