Is electrical outlet profitable to sell on Amazon United States?

The niche generates $55K/yr across 18 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (38/100).

How competitive is the electrical outlet niche?

8 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in electrical outlet?

Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.5%.

When does demand for electrical outlet peak?

Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the electrical outlet niche?

Listings span $8.85–$21.09; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 18,829 reviews — the moat a new listing must climb.

electrical outlet

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Price range

Good$8.85–$21.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad18,829.39

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$55K

$55K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, electrical outlet is a $55K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

electrical outlet market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 6.8%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 4.7%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

HANYCONY65%
Anker13%
FDTEK8%
YISHU6%
TESSAN3%
JSVER2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top electrical outlet search terms

hanycony surge protector power strip14K/yr -7.4%10.5% conv.
hanycony8K/yr +23.7%5.3% conv.
cube power strip6K/yr +2.5%2.7% conv.
power strip cube7K/yr -10.3%3.7% conv.
cube extension cord5K/yr +0.4%4.5% conv.
surge protector cube4K/yr +26.5%1.4% conv.
extension cord cube4K/yr +0.4%3.9% conv.
hanycony surge protector3K/yr -8.8%6.7% conv.
extension cube3K/yr +11.2%3.2% conv.
surge protector power strip - hanycony 8 outlets 4 usb (2 usb c) charging ports multi plug outlet extender 5ft braided extension cord flat plug wall mount desk charging station for home office etl2K/yr -9.6%21.0% conv.

All search terms

Top electrical outlet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL

HANYCONY$10.184.8★67,643 rev

Surge Protector Power Strip HANYCONY Extension Cord with Multiple Outlets 5 Ft Ultra Thin Flat Plug 8 Outlets 4 USB Ports(2USB C) 1080J Outlet Extender for Home Office College Dorm Room Essentials

HANYCONY$10.654.8★6,343 rev

Anker 321 Power Strip with 20W USB C 3 Outlets and USB C Charging for iPhone 15/15 Plus/15 Pro/15 Pro Max 10 ft Extension Cord Power Delivery Charging for Dorm Rooms Home Office

Anker$21.094.6★10,001 rev

6Ft Surge Protector Power Strip with USB C HANYCONY Extension Cord with 8 Outlets(2.2 IN) 4 USB Ports(2 USB C) Flat Plug Wall Mount 3 Side Outlet Extender for Home Dorm Room Essentials ETL Listed

HANYCONY$14.644.8★67,643 rev

6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White

YISHU$9.414.6★51,188 rev

Newest

by launch date

Power Strip Tower with Multiple Outlets Flat Plug Surge Protector Tower Extension Cord with 12 AC Outlets 4 USB Ports (2 USB C) 6FT Cord Power Tower Surge Protector for Home Office Dorm Room White

UWIWUTEI$20.262,037 rev

1y ago

European Travel Plug Adapter USB C HANYCONY International Plug Adapter US to Europe Adapter Plug 2 Outlets 3 USB Ports(2 C Port) Type C Power Adapter to Italy Spain France Portugal Iceland Germany

HANYCONY$8.853,059 rev

2y ago

Cube Power Strip FDTEK 4 Widely Spaced Outlet with 3 USB (1 USB C) Flat Plug Power Strips with Long Extension Cords Space Save Compact Portable for Travel Home Office Cruise (Green)

FDTEK$16.895,108 rev

2y ago

Power Strip Surge Protector HANYCONY 5Ft Ultra Thin Flat Extension Cord with Multiple Outlets 8 Widely Outlet Extender 4 USB Ports(2 USB C) 1080J Wall Mount for College Dorm Room Essentials Black

HANYCONY$11.132,918 rev

3y ago

Flat Plug Extension Cord HANYCONY 5ft Power Strip with 4 USB Ports(2 USB C) 4 Widely Outlets Extender Wall Mount Desk Charging Station for Office School Travel Dorm Room Essentials ETL Listed

HANYCONY$10.154,397 rev

3y ago

What buyers say about electrical outlet

What buyers praise and complain about, mined from review topics.

What buyers love

Socket/Port/Plug14%

“Love the USB ports”

Quality-Overall14%

“solid build quality”

Charging10%

“Overall good charger”

Ease Of Use8%

“Ease of use”

Advertised Vs Actual Product8%

“matches description”

Value For Money7%

“Worth every penny”

Size-Overall4%

“the size is cute easy to use”

Portability4%

“Great for travel”

Design-Overall4%

“Compact design”

Compactness3%

“Compact and clean”

What buyers complain about

Durability21%

“Falls apart”

Noise Level11%

“Makes noise”

Functionality-Overall9%

“Did Not Work”

Charging9%

“Slow charging”

Quality-Overall8%

“Bad quality”

Socket/Port/Plug7%

“USB ports dont work”

Size-Overall3%

“Way too large”

Value For Money3%

“Don't recommend- affordable price for a reason”

Heating2%

“Immediately caused overheating”

Flammable1%

“almost started a fire”

Top return reasons

Size-Overall23%

Functionality-Overall12%

Socket/Port/Plug10%

Value For Money8%

Compatibility-Overall8%

Advertised Vs Actual Product7%

Charging6%

Defective Material/Parts5%

Noise Level2%

Connectivity-Overall2%

Common questions

Is electrical outlet profitable to sell on Amazon United States?: The niche generates $55K/yr across 18 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (38/100).
How competitive is the electrical outlet niche?: 8 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in electrical outlet?: Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.5%.
When does demand for electrical outlet peak?: Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the electrical outlet niche?: Listings span $8.85–$21.09; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 18,829 reviews — the moat a new listing must climb.