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Electrical Outlet

Fail

Shoppers spend an estimated $55K a year here, so Electrical Outlet is a Fail.

Flapen Score
38
38 / 100Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$55K/yr56K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
63%top-5 click share · 8 brands · 18 sellers

Flapen Score

Electrical Outlet against its category

The dotted line is the Electronics average. Past it, Electrical Outlet is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Electrical Outlet market on Amazon at a glance

Shoppers on Amazon United States searched for Electrical Outlet 56K times last year and spent an estimated $55K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
6.8%
Market size, estimated
$55Ka year
Peak month
December5.0× the quietest month
Top search term
hanycony surge protector power strip14K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $8.85 to $21.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.63 that is $7K to $11K a year per listing.

Average price
$14.63under the $15 to $100 sweet spot
Price range
$8.85–$21.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #112 within Accessories & Supplies. It carries 18,829 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#112in Accessories & Supplies
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
18,829per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Electrical Outlet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Brand 165%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Electrical Outlet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Electrical Outlet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanycony surge protector power strip14K/yr
  • hanycony8K/yr
  • cube power strip6K/yr
  • power strip cube7K/yr
  • cube extension cord5K/yr
  • surge protector cube4K/yr
  • extension cord cube4K/yr
  • hanycony surge protector3K/yr
  • extension cube3K/yr
  • surge protector power strip - hanycony 8 outlets 4 usb (2 usb c) charging ports multi plug outlet extender 5ft braided extension cord flat plug wall mount desk charging station for home office etl2K/yr

Reviews and returns

What reviews say buyers love and hate about Electrical Outlet

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Socket/Port/Plug”
21%of negative reviews mention “Durability”
1.5%of orders come back
“Falls apart”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Electrical Outlet questions

Answered from the same tracked data.