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Ektar 100 35mm

Fail

The top 5 brands take 100% of clicks, so Ektar 100 35mm is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$130K/yr55K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
80%top-5 click share · 4 brands · 85 sellers

Flapen Score

Ektar 100 35mm against its category

The dotted line is the Electronics average. Past it, Ektar 100 35mm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ektar 100 35mm market on Amazon at a glance

Shoppers on Amazon United States searched for Ektar 100 35mm 55K times last year and spent an estimated $130K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
6.3%
Market size, estimated
$130Ka year
Peak month
July1.4× the quietest month
Top search term
ektar 10017K searches a year

02 · Price

A sale here is worth $37.63.

Listings sell for $37.63 on average, from $19.99 to $79.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $37.63 that is $19K to $28K a year per listing.

Average price
$37.63inside the $15 to $100 sweet spot
Price range
$19.99–$79.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$19K–$28K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Film Photography. It carries 614 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Film Photography
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
614per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ektar 100 35mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 223%
  • Brand 312%
  • Brand 47%

Demand

Ektar 100 35mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ektar 100 35mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ektar 10017K/yr
  • kodak ektar 10013K/yr
  • lomography 35mm film11K/yr
  • lomography film5K/yr
  • ektar 100 35mm9K/yr

Reviews and returns

What reviews say buyers love and hate about Ektar 100 35mm

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Image/Picture Clarity”
33%of negative reviews mention “Material Quality”
0.5%of orders come back
“No microfiber cloth”
A buyer, on “Material Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ektar 100 35mm questions

Answered from the same tracked data.