edgerouter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,028.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$137.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad$49.94–$271.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, edgerouter is a $10K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 20/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
edgerouter market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $14K–$34K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #617
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 29%
- Out of stock
- 8.8%
- Avg brand age
- 68 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Ubiquiti Networks74%
- TP-Link21%
- MikroTik5%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -26.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top edgerouter search terms
- edge router7K/yr
- edgerouter5K/yr
- edgerouter x5K/yr
Top edgerouter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ubiquiti Networks EdgeRouter X 4-Port Gigabit Router ER-X (Router ER-X)
Ubiquiti Networks$126.814.5★1,347 rev
TP-Link ER605 V2 Wired Gigabit VPN Router Up to 3 WAN Ethernet Ports + 1 USB WAN SPI Firewall SMB Router Omada SDN Integrated Load Balance Lightning Protection
TP-Link$49.944.4★4,887 rev
Ubiquiti Edgerouter X SFP - Router - Desktop - Black (ER-X-SFP)
Ubiquiti Networks$113.794.3★517 rev
Ubiquiti EdgeRouter 4
Ubiquiti Networks$188.074.6★942 rev
Ubiquiti Networks Edgerouter 4 Ethernet Lan Black Wired Router
Ubiquiti Networks$200.074.7★204 rev
Newest
by launch date
Ubiquiti Networks ER-X EdgeRouter X 4-Port Gigabit Router w/ Power Adapter (Renewed)
Ubiquiti Networks$125.212 rev
TP-Link ER7206 Multi-WAN Professional Wired Gigabit VPN Router Increased Network Capacity SPI Firewall Omada SDN Integrated Load Balance Lightning Protection
TP-Link$128.89619 rev
TP-Link ER605 V2 Wired Gigabit VPN Router Up to 3 WAN Ethernet Ports + 1 USB WAN SPI Firewall SMB Router Omada SDN Integrated Load Balance Lightning Protection
TP-Link$49.944,887 rev
Ubiquiti Networks EdgeRouter 10X 10-Port High-Performance Gigabit Router with PoE Flexibility (ER-10X)
Ubiquiti Networks$271.06163 rev
MikroTik hEX S Gigabit Ethernet Router with SFP Port (RB760iGS)
MikroTik$74.651,266 rev
Trending
90-day click momentumUbiquiti Networks EdgeRouter 10X 10-Port High-Performance Gigabit Router with PoE Flexibility (ER-10X)
Ubiquiti Networks$271.064.3★
TP-Link ER7206 Multi-WAN Professional Wired Gigabit VPN Router Increased Network Capacity SPI Firewall Omada SDN Integrated Load Balance Lightning Protection
TP-Link$128.894.4★
Ubiquity EdgeRouter PoE (ERPoe-5) 5-Port Router with Power Over Ethernet
Ubiquiti Networks$109.154.2★
Ubiquiti Networks EdgeRouter X 4-Port Gigabit Router ER-X (Router ER-X)
Ubiquiti Networks$126.814.5★
Ubiquiti ER-6P Router
Ubiquiti Networks$248.964.4★
What buyers say about edgerouter
What buyers praise and complain about, mined from review topics.What buyers love
“Solid little router with useful features”
“Easy to configure”
“i think the equipment is really good”
“Great little router for a fantastic price”
“Getting this and integrating it with my oc200 finally fixed all those issues and have had zero system issues since”
“Solid router with good feature set”
“I assume it will work great”
“Does what it should”
“What I appreciate most is the reliability”
“10/10 no issues full omada support”
What buyers complain about
“some equipment was not wireless”
“Computer stopped working after that”
“Quite frustrating to setup”
“Poor Quality”
“it effectively makes them paperweights to me. and other privacy focused consumers”
“Wish it was cheaper”
“Bad hardware”
“Item was not new”
“gave us a virus or malware which damaged computer”
“OpenVPN is broken”
Top return reasons
Common questions
- Is edgerouter profitable to sell on Amazon United States?
- The niche generates $10K/yr across 14 tracked products. 90-day search growth is -26.1%. Flapen's verdict: Skip it (20/100).
- How competitive is the edgerouter niche?
- 3 brands and 105 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in edgerouter?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 5.8% — above our launch gate.
- When does demand for edgerouter peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the edgerouter niche?
- Listings span $49.94–$271.06; the average listing price is $137.99 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.