Is echo show 21 stand profitable to sell on Amazon United States?

The niche generates $366K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (45/100).

How competitive is the echo show 21 stand niche?

10 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in echo show 21 stand?

Top complaints mined from reviews: Strength, Functionality-Overall, Durability. The return rate is 3.4%.

When does demand for echo show 21 stand peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the echo show 21 stand niche?

Listings span $8.53–$90.15; the average listing price is $38.98 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.

echo show 21 stand

Skip it

Soft demand (-20.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$38.98

avg listing price — sweet spot $15–$100

Price range

Great$8.53–$90.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great271.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$366K

$366K/yr · 177K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, echo show 21 stand is a $366K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

echo show 21 stand market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $312K–$390K; units × avg price
Conversion rate: 5.3%
Avg BSR: #2,876
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.7%
Avg brand age: 32 months
Avg seller age: 242 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

Laivli31%
UPERGO19%
ITSHOM12%
Almoz12%
HOOKMEMO7%
WAWXH13146%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — -20.2% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top echo show 21 stand search terms

echo show 21 stand106K/yr -17.8%4.3% conv.
echo 21 stand17K/yr -21.5%4.4% conv.
amazon echo show 21 stand17K/yr -22.6%4.4% conv.
stand for echo show 2113K/yr -14.7%4.3% conv.
alexa show 21 stand7K/yr -28.2%4.4% conv.
echo show stand 215K/yr +4.1%5.1% conv.
echo show 21 stand swivel and tilt7K/yr -59.3%5.2% conv.
amazon echo 21 stand4K/yr -13.0%6.7% conv.

All search terms

Top echo show 21 stand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Laivli Stand Compatible with Echo Show 15/21 Adjustable Foldable with 360 Degree Rotatable Base Easy Switch Device in Portrait and Landscape Orientations(Silver)

Laivli$38.144.8★1,484 rev

UPERGO Stand for Echo Show 21 and 15 180 Tiltable Heavy Duty All Aluminum Base Compatible with Smart Displays & VESA Mount Speakers Easy Assembly

UPERGO$44.924.8★77 rev

ITSHOM Stand for Echo Show 15 (1st 2nd Gen) Echo Show 21 with Swivel and Tilt Design 4-Level Height Settings Aluminum Mount Stand for Show 21 VESA-Compatible for 15-21 Displays (Silver-Swivel)

ITSHOM$51.055.0★60 rev

Almoz Desk Stand for Echo Show 21 Echo Show 15 (All Generations) Raises Up to 9.5 from Desk Tilt and Swivel Mount for Alexa Echo Show 21 No Tools Required Stable Centered Rod Design (UP-Blcak)

Almoz$53.484.6★519 rev

Solid Wood tablet computer Stands compatible for show15 show21 Support both horizontal and vertical modes.and suitable for Cookbook Stand for Kitchen wooden cookbook Holder Display. (dark brown)

HOOKMEMO$12.714.7★255 rev

Newest

by launch date

UPERGO Stand for Echo Show 21 and 15 180 Tiltable Heavy Duty All Aluminum Base Compatible with Smart Displays & VESA Mount Speakers Easy Assembly

UPERGO$44.9277 rev

3mo ago

UPERGO Adjustable & Foldable Aluminum Stand for Echo Show 15/21 with 360 Rotating Base No Installation Required (Silver)

UPERGO$36.2039 rev

3mo ago

Hoeine Adjustable Stand for Echo Show 21 Smart Display Premium Aluminum Mount with 360 Rotating Base Precision Tilt Adjustment Sturdy Holder for Kitchen Counter Office Desk Living Room (Silver)

Hoeine$90.1541 rev

5mo ago

Solid Wood tablet computer Stands compatible for show15 show21 Support both horizontal and vertical modes.and suitable for Cookbook Stand for Kitchen wooden cookbook Holder Display. (dark brown)

HOOKMEMO$12.71255 rev

1y ago

HOOKMEMO Solid Wood Tablet Computer Stands Compatible for echoshow 15 Echo Show 21 Support Both Horizontal and Vertical Modes.Cookbook Stand for Kitchen Rustic Cook Book Holder Stand.(Light Brown)

HOOKMEMO$12.36255 rev

1y ago

What buyers say about echo show 21 stand

What buyers praise and complain about, mined from review topics.

What buyers love

Strength17%

“Very sturdy”

Adjustability/Rotatability/Reclining17%

“makes it easy to adjust as needed”

Quality-Overall8%

“The build quality feels really solid”

Design-Overall7%

“the design is very sleek and clean”

Advertised Vs Actual Product6%

“Works as it should”

Value For Money5%

“a great value”

Assembly/Installation5%

“It is very easy to install”

Compatibility-Overall4%

“I tested it with:”

Weight Heavy4%

“Thats a big, heavy device, and this stand handles it without any wobble or sagging”

Flexibility3%

“I find it quite versatile”

What buyers complain about

Strength33%

“its does not keep it stable enough”

Functionality-Overall10%

“Doesnt work”

Durability10%

“BROKE WITHIN 2 DAYS”

Weight Heavy5%

“it always felt bulky”

Value For Money5%

“The price seems a bit up there”

Advertised Vs Actual Product3%

“I misread the description of this item when I ordered it”

Instructions/User Manual/Troubleshooting2%

“Usability and Fit: Our daughter refuses to read instructions”

Top return reasons

Functionality-Overall24%

Size-Overall16%

Value For Money9%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Stain Resistance6%

Weight Light5%

Wood Quality4%

Strength3%

Weight Heavy3%

Common questions

Is echo show 21 stand profitable to sell on Amazon United States?: The niche generates $366K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (45/100).
How competitive is the echo show 21 stand niche?: 10 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in echo show 21 stand?: Top complaints mined from reviews: Strength, Functionality-Overall, Durability. The return rate is 3.4%.
When does demand for echo show 21 stand peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the echo show 21 stand niche?: Listings span $8.53–$90.15; the average listing price is $38.98 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.