Easter Backdrop

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -97.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

816K

Growth, 90 days vs prior 90

-97.3%

Conversion, latest week

0.2%

Market size, estimated

$26Ka year

Peak month

April143.4× the quietest month

Top search term

spring backdrop99K searches a year

Listings sell for $13.67 on average, from $4.37 to $43.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price

$13.67under the $15 to $100 sweet spot

Price range

$4.37–$43.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

7.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #11,144 within Lighting & Studio. It carries 678 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#11,144in Lighting & Studio

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

678per listing

Listings tracked

75

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months