Earplug Headphones

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

+20.9%

Conversion, latest week

3.7%

Market size, estimated

$235Ka year

Peak month

August1.6× the quietest month

Top search term

plugfones41K searches a year

Listings sell for $44.95 on average, from $18.19 to $100.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $44.95 that is $4K to $11K a year per listing.

Average price

$44.95inside the $15 to $100 sweet spot

Price range

$18.19–$100.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

3.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #537 within Headphones & Earbuds. It carries 2,501 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#537in Headphones & Earbuds

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

2,501per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months