Is Earphones Over the Ear profitable to sell on Amazon United States?

Flapen scores Earphones Over the Ear 49 out of 100 on Amazon United States, a Fail. Shoppers spend $69K a year across 37 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +4.5% in the last 90 days.

How competitive is the Earphones Over the Ear niche on Amazon United States?

27 brands and 120 sellers compete in Earphones Over the Ear on Amazon United States. The top 5 Earphones Over the Ear products take 43% of clicks, and the top 5 brands take 52%.

What do buyers complain about in Earphones Over the Ear?

Earphones Over the Ear buyers on Amazon United States complain most about Durability, Charging, and Audio Quality. An estimated 3.8% of orders come back.

When does demand for Earphones Over the Ear peak?

Search demand for Earphones Over the Ear on Amazon United States peaks in Dec, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Earphones Over the Ear niche?

Earphones Over the Ear sells for $46.71 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.99 to $204.93. The average product has 24,734 reviews, the count a new listing must catch up to.

Earphones Over the Ear

Fail

The average product has 24,734 reviews to catch up to, so Earphones Over the Ear is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size: $69K/yr42K searches / yr
90-day growth: +4.5%search demand this quarter
Competition: 43%top-5 click share · 27 brands · 120 sellers

Flapen Score

Earphones Over the Ear against its category

The dotted line is the Electronics average. Past it, Earphones Over the Ear is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Earphones Over the Ear market on Amazon at a glance

Shoppers on Amazon United States searched for Earphones Over the Ear 42K times last year and spent an estimated $69K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months: 42K
Growth, 90 days vs prior 90: +4.5%
Conversion, latest week: 3.5%
Market size, estimated: $69Ka year
Peak month: December1.7× the quietest month
Top search term: wrap around ear headphones11K searches a year

02 · Price

A sale here is worth $46.71.

Listings sell for $46.71 on average, from $9.99 to $204.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.71 that is $0 to $5K a year per listing.

Average price: $46.71inside the $15 to $100 sweet spot
Price range: $9.99–$204.93
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Headphones & Earbuds. It carries 24,734 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #91in Headphones & Earbuds
Average rating: 4.36 starsAmazon United States average 4.42 stars
Average reviews: 24,734per listing
Listings tracked: 37

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Earphones Over the Ear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

120

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

43%

Top 20: 83%

Open market

43%

Brand 116%
Brand 213%
Brand 311%
Brand 46%
Brand 56%
Brand 65%

Demand

Earphones Over the Ear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Earphones Over the Ear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wrap around ear headphones11K/yr +37.4%2.0% conv.
headphones wrap around ear6K/yr -6.8%3.3% conv.
bluetooth over ear5K/yr +34.4%1.4% conv.
over the ear earphones5K/yr +9.9%1.8% conv.
earhooks3K/yr +3.1%0.2% conv.
bluetooth over the ear3K/yr -26.7%0.8% conv.
rizizi wireless earbuds2K/yr -25.3%7.2% conv.
earphones over the ear2K/yr +27.1%1.1% conv.
blackweb earbuds2K/yr -56.8%0.0% conv.
earphones wireless over ear1K/yr +9.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Earphones Over the Ear

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Audio Quality”

10%of negative reviews mention “Durability”

3.8%of orders come back

“Breaks easily”

A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Earphones Over the Ear questions

Answered from the same tracked data.

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