Earphones Over the Ear

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

3.5%

Market size, estimated

$69Ka year

Peak month

December1.7× the quietest month

Top search term

wrap around ear headphones11K searches a year

Listings sell for $46.71 on average, from $9.99 to $204.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.71 that is $0 to $5K a year per listing.

Average price

$46.71inside the $15 to $100 sweet spot

Price range

$9.99–$204.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Headphones & Earbuds. It carries 24,734 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#91in Headphones & Earbuds

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

24,734per listing

Listings tracked

37

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months