Earphones Over Ear

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

3.0%

Market size, estimated

$78Ka year

Peak month

December1.6× the quietest month

Top search term

philips earbuds20K searches a year

Listings sell for $35.96 on average, from $9.99 to $204.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.96 that is $0 to $4K a year per listing.

Average price

$35.96inside the $15 to $100 sweet spot

Price range

$9.99–$204.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,002 within Headphones & Earbuds. It carries 19,845 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

5.7%

Average rank

#1,002in Headphones & Earbuds

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

19,845per listing

Listings tracked

54

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months