- Flapen Score
- 38 / 100Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 4338
- Market size
- $84K/yr128K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 46 sellers
Flapen Score
Earmor against its category
The dotted line is the Electronics average. Past it, Earmor is stronger. Inside it, weaker.
Market
The Earmor market on Amazon at a glance
Shoppers on Amazon United States searched for Earmor 128K times last year and spent an estimated $84K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $84Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- ptt40K searches a year
02 · Price
A sale here is worth $64.07.
Listings sell for $64.07 on average, from $13.62 to $125.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.07 that is $0 to $6K a year per listing.
- Average price
- $64.07inside the $15 to $100 sweet spot
- Price range
- $13.62–$125.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #287 within Portable Audio & Video. It carries 4,361 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #287in Portable Audio & Video
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 4,361per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Earmor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EARMOR M32 Plus Tactical Headset Electronic Ear Protection NRR 22dB
- Price
- $93.26
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 2y ago

EARMOR M32 Plus Tactical Headset Electronic Ear Protection NRR 22dB
- Price
- $93.42
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 2y ago

EARMOR M32 Plus Tactical Headset Electronic Ear Protection NRR 22dB
- Price
- $93.09
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 2y ago

U94 PTT Military 2-Pin Adapter 7.0mm Plug Push to Talk for Baofeng ham Radio UV-5R MINI AR-5RM UV-21R UV-5G AR-152 PRO BF-F8HP PRO UV-5R DM-32 BF-888S Kenwood Two Way Radio
- Price
- $13.62
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 4y ago

EARMOR M51 PTT Adapter for Baofeng Kenwood 2-Pin Radio Headsets
- Price
- $38.37
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 7y ago
Trending
estimated 90-day click momentum
OPSMEN Electronic Shooting Safety Earmuff Ear Muffs Tactical Sound Amplification Noise Canceling Hearing Protection 22 NRR M31-V2 Green
- Price
- $60.10
- Rating
- 4.5/5
- Reviews
- 1,111
- Age
- 9y ago

EARMOR M32 PLUS Tactical Headset With Mic And Nato TP120 & U-174 Connector Electronic Shooting Ear Protection Earmuffs NRR 22dB Noise Reduction with 5X Sound Amplification Coyote Brown
- Price
- $90.63
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

BAOFENG PTT U94 Military PTT Radio Adapter with 7.0mm Plug Push to Talk Kenwood Radios & More (Compatible with AR-152 BF-F8HP UV-5R UV-82 BF-888S)
- Price
- $17.16
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 5mo ago

EARMOR M32 Plus Tactical Headset Electronic Ear Protection NRR 22dB
- Price
- $93.26
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 2y ago

EARMOR M32 Plus Tactical Headset Electronic Ear Protection NRR 22dB
- Price
- $93.09
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 2y ago
Newest
by launch date
BAOFENG PTT U94 Military PTT Radio Adapter with 7.0mm Plug Push to Talk Kenwood Radios & More (Compatible with AR-152 BF-F8HP UV-5R UV-82 BF-888S)
- Price
- $17.16
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 5mo ago

EARMOR M20T PRO Upgraded Electronic Shooting Ear Protection NRR 30dB Bluetooth 5.4 Noise Canceling & Sound Amplification Tactical Hearing Protection for Gun Range Waterproof Wind Resistant
- Price
- $114.47
- Rating
- 3.4/5
- Reviews
- 35
- Age
- 6mo ago

EARMOR M32 PLUS Tactical Headset With Mic And Nato TP120 & U-174 Connector Electronic Shooting Ear Protection Earmuffs NRR 22dB Noise Reduction with 5X Sound Amplification Coyote Brown
- Price
- $90.63
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

EARMOR M32X PLUS Military Headset Electronic Earmuffs for Shooting with MIC Nato TP120 & U-174 Connector and ARC Rail Helmet Adapters Ear Muffs for Noise Reduction with 5X Sound Amplification
- Price
- $125.00
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 10mo ago

EARMOR M31 PLUS Electronic Hearing Protection for Shooters Connectorized Military Headset Shooting Ear Protection Ear Muffs for noise reduction & 5X Sound Amplification with Gel Ear Pads NRR 22dB
- Price
- $69.10
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
46
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 99%
Open market
3%
- EARMOR70%
- BAOFENG14%
- TSVISIONCORE5%
- OPSMEN4%
- Walker's2%
- BTECH2%
- Open — no brand owns it (2 brands, 3%)
Demand
Earmor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Earmor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ptt40K/yr
- earmor22K/yr
- earmor m3216K/yr
- baofeng ptt11K/yr
- push to talk9K/yr
- ptt button7K/yr
- ptt adapter7K/yr
- ptt mic5K/yr
- kenwood ptt3K/yr
- u94 ptt3K/yr
Reviews and returns
What reviews say buyers love and hate about Earmor
We read the reviews and the return reasons for every product selling here.
“But my head is very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earmor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









