Ear Buds

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.0M a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

3.3%

Market size, estimated

$16.0Ma year

Peak month

September1.9× the quietest month

Top search term

jbl earbuds4.0M searches a year

Listings sell for $73.19 on average, from $20.70 to $229.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $73.19 that is $439K to $586K a year per listing.

Average price

$73.19inside the $15 to $100 sweet spot

Price range

$20.70–$229.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$439K–$586K

Returns

3.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Headphones & Earbuds. It carries 9,859 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#175in Headphones & Earbuds

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

9,859per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months