Is dvr profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (45/100).

How competitive is the dvr niche?

11 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in dvr?

Top complaints mined from reviews: Functionality-Overall, Durability, Software/Application. The return rate is 11.1% — above our launch gate.

When does demand for dvr peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the dvr niche?

Listings span $58.50–$354.76; the average listing price is $154.01 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.

dvr

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.2M

$1.2M/yr · 463K searches

Review moat

Good815.04

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$154.01

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$58.50–$354.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad11.1%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, dvr is a $1.2M/yr Amazon United States market (463K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dvr market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $924K–$1.2M; units × avg price
Conversion rate: 1.6%
Avg BSR: #35
Page quality: 0%
Prime: 93%
Sponsored: 100%
Out of stock: 4.2%
Avg brand age: 53 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

ANNKE43%
ZOSI30%
TIGERSECU7%
Lorex5%
REOLINK4%
SANNCE4%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top dvr search terms

dvr for security camera114K/yr -0.4%1.3% conv.
dvr122K/yr -16.7%0.4% conv.
zosi dvr39K/yr +12.3%2.5% conv.
lorex dvr25K/yr +37.1%0.5% conv.
dvr recorder38K/yr -18.7%0.2% conv.
annke dvr17K/yr +7.3%3.9% conv.
security camera dvr18K/yr -2.1%1.2% conv.
8 channel dvr12K/yr -17.4%1.9% conv.
security dvr10K/yr -15.2%1.3% conv.
zosi dvr 8 channel10K/yr -2.4%2.9% conv.

All search terms

Top dvr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANNKE 3K Lite H.265+ Security DVR Recorder with AI Human/Vehicle Detection Hybrid 5-in-1 CCTV DVR for Surveillance Camera Supports 8CH Analog and 2CH IP Cameras Remote Access (No Hard Drive) Black

ANNKE$63.654.2★3,411 rev

ANNKE 8CH 3K Lite Security Digital Video Recorder with 1TB Hard Drive H.265+ Hybrid 5-in-1 Surveillance DVR Human & Vehicle Detection Supports 8CH Analog and 2 IP Cameras for 24/7 Home CCTV Black

ANNKE$120.814.2★1,247 rev

ZOSI H.265+ 5MP 3K Lite CCTV DVR 8 Channel Full 1080p AI Human Vehicle Detection Remote Access Hybrid Capability 4-in-1(Analog/AHD/TVI/CVI) Surveillance DVR for Security Camera (No Hard Drive)

ZOSI$66.474.1★212 rev

TIGERSECU Super HD 1080P 8 Channel DVR Security Recorder with 2TB Hard Drive Hybrid 6-in-1 CCTV DVR Recorder Compatible with 2MP and 5MP TVI AHD CVI CVBS RS485 PTZ and IP Security Cameras

TIGERSECU$239.244.3★853 rev

ZOSI 1080P 8CH CCTV DVR Recorder with AI Human/Vehicle Detection 8 Channel 2MP 1080p H.265+ Hybrid 4-in-1 Home Surveillance Wired DVR for HD-TVI/CVI/CVBS/AHD Analog Security Camera (No Hard Drive)

ZOSI$64.414.1★1,286 rev

Newest

by launch date

ZOSI 8CH 1080P Home Security DVR with 500GB Hard Drive AI Human/Vehicle Detection Remote Access H.265+ Hybrid 4-in-1 Wired Surveillance DVR for HD-TVI CVI CVBS AHD 960H/720P/1080P CCTV Cameras

ZOSI$102.03499 rev

5mo ago

ANNKE 8 Channel 3K Lite DVR for Security Camera No Hard Drive Disk Black

ANNKE$64.3643 rev

7mo ago

ZOSI 8 Channel 5MP 3K Lite H.265+ CCTV DVR Recorder with 500GB HDD Hybrid 4-in-1 TVI/CVI/AHD/Analog 1080p HD Surveillance DVR for Security Camera AI Human Vehicle Detect Alert Push Remote Access

ZOSI$115.11212 rev

9mo ago

(2026 New) 5MP 8CH H.265+ Hybrid DVR Security Recorder 5-in-1 TVI/CVI/AHD/CVBS/IP Camera Support ONVIF Compatible (Manual Setup Required) Remote Access Free App No Monthly Fee No HDD

OOSSXX$58.5015 rev

10mo ago

Hiseeu 4K 8 Channel DVR Security Digital Video Recorder

Hiseeu$90.38125 rev

2y ago

What buyers say about dvr

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Assembly/Installation10%

“easy to install”

Software/Application9%

“The software is easy to use”

Value For Money8%

“Great for the price”

Compatibility-Overall6%

“Compatible with my old cameras”

Ease Of Use5%

“Easy to use”

Functionality-Overall4%

“the cameras work great”

Image/Picture Clarity4%

“picture quality very good”

Connectivity-Overall4%

“connects to i phone went easy also”

Signal Strength4%

“the antenna signal is strong”

What buyers complain about

Functionality-Overall15%

“Doesn't work well”

Durability12%

“do not last”

Software/Application10%

“Bad app”

Compatibility-Overall7%

“Only works with a few streaming devices, glitchy and finicky and no good”

Quality-Overall7%

“the quality is very low”

Assembly/Installation7%

“However, it is very difficult to install”

Connectivity-Overall6%

“it will not stay connected”

Recording Feature4%

“Recording is not available”

Instructions/User Manual/Troubleshooting3%

“the directions are not good”

Ease Of Use3%

“is not very easy to use at all”

Top return reasons

Compatibility-Overall43%

Functionality-Overall15%

Connectivity-Overall12%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Value For Money2%

Camera Quality2%

Assembly/Installation2%

Recording Feature2%

Software/Application2%

Common questions

Is dvr profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (45/100).
How competitive is the dvr niche?: 11 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in dvr?: Top complaints mined from reviews: Functionality-Overall, Durability, Software/Application. The return rate is 11.1% — above our launch gate.
When does demand for dvr peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the dvr niche?: Listings span $58.50–$354.76; the average listing price is $154.01 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.

dvr