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Duratex

Fail

The top 5 brands take 100% of clicks, so Duratex is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$59K/yr30K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
71%top-5 click share · 5 brands · 26 sellers

Flapen Score

Duratex against its category

The dotted line is the Electronics average. Past it, Duratex is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duratex market on Amazon at a glance

Shoppers on Amazon United States searched for Duratex 30K times last year and spent an estimated $59K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
3.7%
Market size, estimated
$59Ka year
Top search term
duratex10K searches a year

02 · Price

A sale here is worth $54.25.

Listings sell for $54.25 on average, from $26.12 to $96.57. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.25 that is $0 to $5K a year per listing.

Average price
$54.25inside the $15 to $100 sweet spot
Price range
$26.12–$96.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #2,000 within Portable Audio & Video. It carries 249 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
68%
Out of stock, average day
1.9%
Average rank
#2,000in Portable Audio & Video
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Duratex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 225%
  • Brand 313%
  • Brand 43%
  • Brand 52%

Demand

Duratex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Duratex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duratex10K/yr
  • duratex speaker paint8K/yr
  • speaker paint8K/yr
  • speaker box paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Duratex

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Durability”
21%of negative reviews mention “Paint Quality”
2.3%of orders come back
“Instead of forming a solid, long-lasting layer, the coating began lifting in several areas after only light use of the bed”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Duratex questions

Answered from the same tracked data.