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Duolingo Plush

Fail

Buyers convert on only 0.1% of searches, so Duolingo Plush is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$12K/yr494K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
78%top-5 click share · 12 brands · 22 sellers

Flapen Score

Duolingo Plush against its category

The dotted line is the Electronics average. Past it, Duolingo Plush is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duolingo Plush market on Amazon at a glance

Shoppers on Amazon United States searched for Duolingo Plush 494K times last year and spent an estimated $12K. The top 5 brands take 80% of clicks. Demand peaks in Feb. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Peak month
February2.2× the quietest month
Top search term
duolingo408K searches a year

02 · Price

A sale here is worth $34.00.

Listings sell for $34.00 on average, from $6.82 to $243.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.00 that is $0 to $3K a year per listing.

Average price
$34.00inside the $15 to $100 sweet spot
Price range
$6.82–$243.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 46.2% of listings are out of stock. The average listing ranks #3,100 within Skins & Decals. It carries 3,316 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
77%
Out of stock, average day
46.2%
Average rank
#3,100in Skins & Decals
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,316per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Duolingo Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

16%

  • Brand 138%
  • Brand 218%
  • Brand 314%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Duolingo Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Duolingo Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duolingo408K/yr
  • duolingo plush45K/yr
  • duolingo plush owl5K/yr
  • duo lingo9K/yr
  • doulingo4K/yr
  • dolingo4K/yr
  • duo plush4K/yr
  • dualingo3K/yr
  • duo lingo plush3K/yr
  • duo plushies3K/yr

Reviews and returns

What reviews say buyers love and hate about Duolingo Plush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
46%of negative reviews mention “Size-Overall”
1.8%of orders come back
“I might have looked at the dimensions wrong”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Duolingo Plush questions

Answered from the same tracked data.