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Dumb Tv

Fail

Prices span $112.97–$479.66, mostly outside the sweet spot, so Dumb Tv is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$838K/yr501K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
75%top-5 click share · 8 brands · 34 sellers

Flapen Score

Dumb Tv against its category

The dotted line is the Electronics average. Past it, Dumb Tv is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumb Tv market on Amazon at a glance

Shoppers on Amazon United States searched for Dumb Tv 501K times last year and spent an estimated $838K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $838K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
0.8%
Market size, estimated
$838Ka year
Peak month
July2.9× the quietest month
Top search term
non smart tv165K searches a year

02 · Price

A sale here is worth $220.21.

Listings sell for $220.21 on average, from $112.97 to $479.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $220.21 that is $55K to $110K a year per listing.

Average price
$220.21above the $15 to $100 sweet spot
Price range
$112.97–$479.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$55K–$110K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Televisions. It carries 624 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#123in Televisions
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
624per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dumb Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

34

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 157%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dumb Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Dumb Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non smart tv165K/yr
  • dumb tv61K/yr
  • non smart tvs only53K/yr
  • non-smart tv36K/yr
  • westinghouse tv34K/yr
  • non-smart tvs only27K/yr
  • non smart tvs22K/yr
  • dumb tvs only non smart11K/yr
  • not smart tv11K/yr
  • non smart tv for seniors5K/yr

Reviews and returns

What reviews say buyers love and hate about Dumb Tv

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Image/Picture Clarity”
25%of negative reviews mention “Audio Quality”
3.5%of orders come back
“Sound is horrible”
A buyer, on “Audio Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dumb Tv questions

Answered from the same tracked data.