doorbell camera and outdoor camera
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$45.50avg listing price — sweet spot $15–$100
Growth
Great+98.0%90-day search growth — must beat 0% to launch
Price range
Great$10.29–$88.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,350.9avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$14K$14K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, doorbell camera and outdoor camera is a $14K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
doorbell camera and outdoor camera market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $23K–$34K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 50%
- Out of stock
- 12.4%
- Avg brand age
- 18 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
32
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Roku37%
- Arlo33%
- Orbitell9%
- Ring8%
- Lunelyx6%
- GNCC6%
- Open — no brand owns it (0%)
Top doorbell camera and outdoor camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roku 1080p HD Indoor Camera & Smart Home Wireless Video Doorbell Bundle (Renewed)
Roku$69.315.0★4 rev
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
Arlo$51.974.2★1,567 rev
Arlo Essential Starter Kit with Wired Doorbell and Indoor Security Cameras (2nd Gen) 1080p HD 2-Way Audio Night Vision Baby & Pet Monitor (Renewed) (2 Cameras)
Arlo$39.930.0★0 rev
Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio Night Vision Cloud Storage Smart AI Motion Detection Support 2.4GHz Wi-Fi only
Orbitell$10.293.9★1,510 rev
Roku Indoor Camera - Home Security - 2-Pack - Wired Security Camera & Pet Monitor with 1080p HD Color Night Vision Works with Alexa & Google Motion & Sound Detection WDR & WiFi 6
Roku$31.434.4★3,127 rev
Newest
by launch dateRoku 1080p HD Indoor Camera & Smart Home Wireless Video Doorbell Bundle (Renewed)
Roku$69.314 rev
Roku 1080p HD Indoor Camera 2-Pack & Smart Home Wireless Video Doorbell Bundle (Renewed)
Roku$88.937 rev
Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio Night Vision Cloud Storage Smart AI Motion Detection Support 2.4GHz Wi-Fi only
Orbitell$10.291,510 rev
GNCC 2K Security Cameras 4pcs Home Security Camera Indoor with 360 Motion Detection for Pets/Baby/Dog Two-Way Audio Night Vision 24/7 SD Card Storage Cloud Storage Compatible with Alexa
GNCC$51.203,287 rev
Roku Indoor Camera - Home Security - 2-Pack - Wired Security Camera & Pet Monitor with 1080p HD Color Night Vision Works with Alexa & Google Motion & Sound Detection WDR & WiFi 6
Roku$31.433,127 rev
Trending
90-day click momentumGNCC 2K Security Cameras 4pcs Home Security Camera Indoor with 360 Motion Detection for Pets/Baby/Dog Two-Way Audio Night Vision 24/7 SD Card Storage Cloud Storage Compatible with Alexa
GNCC$51.204.4★
Arlo Essential Starter Kit with Wired Doorbell and Indoor Security Cameras (2nd Gen) 1080p HD 2-Way Audio Night Vision Baby & Pet Monitor (Renewed) (2 Cameras Black)
Arlo$39.860.0★
Arlo Essential Starter Kit with Wired Doorbell and Indoor Security Cameras (2nd Gen) 1080p HD 2-Way Audio Night Vision Baby & Pet Monitor (Renewed) (2 Cameras)
Arlo$39.930.0★
Orbitell 1080p Wireless Wi-Fi Video Doorbell Camera with Two Way Audio Night Vision Cloud Storage Smart AI Motion Detection Support 2.4GHz Wi-Fi only
Orbitell$10.293.9★
Lunelyx 1080P Wireless Video Doorbell Camera Outdoor Surveillance Cameras FHD Live View Cloud Storage AI Human Detection Instant Alert Night Vision Two Way Audio 2.4G WiFi Only
Lunelyx$11.614.1★
What buyers say about doorbell camera and outdoor camera
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“Excellent quality hardware for the price”
“Easy Installation”
“Video is clear”
“Decent camera, thought it was a great deal”
“Security and easy”
“Excellent night vision”
“Really good picture quality”
“The motion detection is responsive”
“Battery life great”
What buyers complain about
“Doesn't connect”
“only worked for”
“Doesn't charge”
“Wast of money”
“Quality cheap”
“they stopped after a couple of days”
“Cameras don't work”
“Horrible battery life”
“the application isn't working properly”
“It doesnt pair”
Top return reasons
Common questions
- Is doorbell camera and outdoor camera profitable to sell on Amazon United States?
- The niche generates $14K/yr across 10 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +98.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the doorbell camera and outdoor camera niche?
- 6 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in doorbell camera and outdoor camera?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Charging. The return rate is 4.3%.
- What does it cost to enter the doorbell camera and outdoor camera niche?
- Listings span $10.29–$88.93; the average listing price is $45.50 (sweet spot $15–$100). The average incumbent carries 6,351 reviews — the moat a new listing must climb.