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Dongle

Maybe

Buyers convert on 9.3% of searches. But the average product has 8,341 reviews to catch up to, so Dongle is a Maybe.

Flapen Score
58
58 / 100
Top 5% of 8,347 Electronics niches · +15 vs the category median of 43
Market size
$1.0M/yr714K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
57%top-5 click share · 15 brands · 29 sellers

Flapen Score

Dongle against its category

The dotted line is the Electronics average. Past it, Dongle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dongle market on Amazon at a glance

Shoppers on Amazon United States searched for Dongle 714K times last year and spent an estimated $1.0M. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
714K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
9.3%
Market size, estimated
$1.0Ma year
Peak month
August1.2× the quietest month
Top search term
dongle322K searches a year

02 · Price

A sale here is worth $15.29.

Listings sell for $15.29 on average, from $4.63 to $31.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $15.29 that is $61K to $76K a year per listing.

Average price
$15.29inside the $15 to $100 sweet spot
Price range
$4.63–$31.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$61K–$76K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within USB Hubs. It carries 8,341 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in USB Hubs
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
8,341per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dongle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$51K$102K$153K$203K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

29

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

57%

Top 20: 98%

Open market

28%

  • Anker22%
  • phoie18%
  • UANTIN12%
  • --7%
  • FARDRIVER7%
  • Hiearcool6%

Demand

Dongle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dongle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dongle322K/yr
  • usb c dongle102K/yr
  • dongle adapter usb c107K/yr
  • usbc dongle65K/yr
  • dongle adapter29K/yr
  • type c dongle18K/yr
  • usb-c dongle14K/yr
  • usbc dongle adapter11K/yr
  • dongle usb c10K/yr
  • dongles8K/yr

Reviews and returns

What reviews say buyers love and hate about Dongle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.15

Did not last

Broke within a week

Breaks easily

Functionality-Overall12%−0.10

Did Not Work

Never worked

Not functional

Connectivity-Overall10%−0.02

Bad connectivity

Disconnects frequently

Constantly Disconnects

Quality-Overall9%+0.65

Not a good quality build

Not reliable, bad quality

Bad Quality

Compatibility-Overall7%+0.43

Doesnt even work for what I bought it for

My Mac cant recognize it

NOT COMPATIBLE

Love

Advertised Vs Actual Product18%+1.78

As Advertised

Just as described

As shown in picture

Quality-Overall16%+0.65

Excellent product

Solid build quality

The buillt quality seemed fine

Compatibility-Overall11%+0.43

Works Perfectly with Apple Devices

Great Apple Compatibility

amazing compatibility

Value For Money9%+0.69

Great buy for the money

Decent price

Great deal

Connectivity-Overall7%−0.02

Easy to connect

no connection issues

Good connectivity

Return

2.3% Return rate 10% Fixable by listing

Compatibility-Overall29%██▇▇█▇

Doesnt even work for what I bought it for

My Mac cant recognize it

NOT COMPATIBLE

Socket/Port/Plug16%▇▇██▇▇

USB port stopped working

Some ports dont even work

Bad ports

Connectivity-Overall12%█▇▇▇█▇

Bad connectivity

Disconnects frequently

Constantly Disconnects

Functionality-Overall11%▇▇████

Did Not Work

Never worked

Not functional

Size-Overall6%▇█▇█▇▇

FAQ

Common Dongle questions

Answered from the same tracked data.