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Dobsonian Telescopes

Fail

Products sell for $525.79 on average, outside the sweet spot, so Dobsonian Telescopes is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$2.5M/yr679K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
39%top-5 click share · 7 brands · 35 sellers

Flapen Score

Dobsonian Telescopes against its category

The dotted line is the Electronics average. Past it, Dobsonian Telescopes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dobsonian Telescopes market on Amazon at a glance

Shoppers on Amazon United States searched for Dobsonian Telescopes 679K times last year and spent an estimated $2.5M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.7%
Market size, estimated
$2.5Ma year
Peak month
December2.4× the quietest month
Top search term
celestron telescope234K searches a year

02 · Price

A sale here is worth $525.79.

Listings sell for $525.79 on average, from $68.56 to $4223.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $525.79 that is $53K to $131K a year per listing.

Average price
$525.79above the $15 to $100 sweet spot
Price range
$68.56–$4223.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$53K–$131K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Binoculars & Scopes. It carries 2,103 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#21in Binoculars & Scopes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,103per listing
Listings tracked
39

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dobsonian Telescopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

35

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

1%

  • Brand 182%
  • Brand 212%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dobsonian Telescopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dobsonian Telescopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celestron telescope234K/yr
  • celestron107K/yr
  • dobsonian telescope95K/yr
  • telescope celestron25K/yr
  • celestron telescopes24K/yr
  • skywatcher21K/yr
  • celestron starsense19K/yr
  • telescopio celestron21K/yr
  • celestron starsense explorer dx 130az12K/yr
  • computerized telescope16K/yr

Reviews and returns

What reviews say buyers love and hate about Dobsonian Telescopes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Lenses”
9%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dobsonian Telescopes questions

Answered from the same tracked data.