Is dmr radio profitable to sell on Amazon United States?

The niche generates $780K/yr across 25 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).

How competitive is the dmr radio niche?

4 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dmr radio?

Top complaints mined from reviews: Software/Application, Instructions/User Manual/Troubleshooting, Signal Strength. The return rate is 4.2%.

When does demand for dmr radio peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the dmr radio niche?

Listings span $50.75–$285.39; the average listing price is $94.51 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.

dmr radio

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great111.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$94.51

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$780K

$780K/yr · 522K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Price range

Bad$50.75–$285.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dmr radio is a $780K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dmr radio market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $945K–$1.2M; units × avg price
Conversion rate: 1.6%
Avg BSR: #426
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 2.4%
Avg brand age: 50 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

BAOFENG97%
Radioddity2%
radtel1%
KITOOPS1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top dmr radio search terms

dmr radio128K/yr +2.1%0.4% conv.
baofeng dm32132K/yr -12.2%2.0% conv.
dm3239K/yr +4.0%1.9% conv.
dm32uv24K/yr +16.4%2.4% conv.
baofeng dm-32uv25K/yr +32.0%1.3% conv.
dmr24K/yr +14.5%0.2% conv.
dm-32uv19K/yr +21.9%1.6% conv.
dmr mobile radio18K/yr -6.3%0.2% conv.
dm 32uv14K/yr -17.5%0.2% conv.
baofeng dmr17K/yr -18.2%1.3% conv.

All search terms

Top dmr radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS

BAOFENG$72.294.4★241 rev

baofeng DM32 Radio DMR Ham Radio Handheld Long Range Walkie Talkies Rechargeable 2500/3800mAh Battery GPS DM-32UV Digital Emergency NOAA Weather 5RM Tactical Radio for Survival Gear Hunting

BAOFENG$69.434.2★67 rev

BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS

BAOFENG$68.604.4★241 rev

BAOFENG DM-32 DM32 DMR 10W Ham 2 Way Radio GPS Matching Writing Frequency Satellite Positioning Type-C DM32(1PC)

BAOFENG$76.684.3★213 rev

Ham Radio BAOFENG DM32 DMR Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 2500mAh Battery USB-C Charging with Radio Holster

BAOFENG$59.384.5★232 rev

Newest

by launch date

BAOFENG Radio DM32 DMR Ham Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 2500mAh Battery USB-C Charging with Radio Holster

BAOFENG$54.25232 rev

4mo ago

BAOFENG DM32 DMR Radio Ham Radio Walkie Talkies Long Range Digital DM-32UV 10W GPS Emergency NOAA Weather Tactical UV-5R 5RM Two-Way Radio with Earpiece Programming Cable for Survival Hunting Gear

BAOFENG$50.7513 rev

4mo ago

BAOFENG DM32 DMR Radio Ham Radio Handheld 10W Long Range Rechargeable Two Way Radio Walkie Talkies GPS DM-32UV Digital NOAA Weather Radio with Programming Cable for Hunting Survival Gear 2Pack

BAOFENG$132.7215 rev

6mo ago

Baofeng Ham Radio DM32 DMR Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 3800mAh Battery USB-C Charging with Radio Holster

BAOFENG$67.5116 rev

6mo ago

baofeng DM32 Radio DMR Ham Radio Handheld Long Range Walkie Talkies Rechargeable 2500/3800mAh Battery GPS DM-32UV Digital Emergency NOAA Weather 5RM Tactical Radio for Survival Gear Hunting

BAOFENG$69.4367 rev

7mo ago

What buyers say about dmr radio

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Worth the money”

Quality-Overall12%

“Excellent product”

Signal Strength9%

“Harmonics / Clean Signal”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product5%

“Work just as advertised”

Audio Quality4%

“Sounds good”

Battery Life4%

“Battery life is very good”

Software/Application3%

“Programs easily with free software from Baofeng”

Strength3%

“Strong”

GPS3%

“The GPS is accurate”

What buyers complain about

Software/Application14%

“The software to program it was poor”

Instructions/User Manual/Troubleshooting7%

“Instructions are not well written and confusing”

Signal Strength6%

“The included antenna is crap”

Ease Of Use4%

“They are a little bit too complicated for me”

Connectivity-Overall4%

“I haven't been able to reliably connect”

Quality-Overall3%

“the quality is dependent on the station itself”

Functionality-Overall3%

“Radio does not work”

Microphone2%

“In Picture 2 the mic hole is below the number 0”

GPS2%

“no GPS menu”

Charging2%

“takes a few days of normal use to run down to have to recharge it again”

Top return reasons

Functionality-Overall15%

Compatibility-Overall8%

Advertised Vs Actual Product7%

Software/Application6%

Signal Strength6%

Connectivity-Overall6%

Defective Material/Parts5%

Range5%

Value For Money4%

Ease Of Use3%

Common questions

Is dmr radio profitable to sell on Amazon United States?: The niche generates $780K/yr across 25 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
How competitive is the dmr radio niche?: 4 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dmr radio?: Top complaints mined from reviews: Software/Application, Instructions/User Manual/Troubleshooting, Signal Strength. The return rate is 4.2%.
When does demand for dmr radio peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the dmr radio niche?: Listings span $50.75–$285.39; the average listing price is $94.51 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.