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Dji Osmo Pocket 4 Accessories

Fail

Shoppers spend an estimated $17K a year here, so Dji Osmo Pocket 4 Accessories is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$17K/yr67K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
60%top-5 click share · 12 brands · 14 sellers

Flapen Score

Dji Osmo Pocket 4 Accessories against its category

The dotted line is the Electronics average. Past it, Dji Osmo Pocket 4 Accessories is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Osmo Pocket 4 Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Dji Osmo Pocket 4 Accessories 67K times last year and spent an estimated $17K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.1%
Market size, estimated
$17Ka year
Top search term
dji osmo pocket 4 accessories20K searches a year

02 · Price

A sale here is worth $23.28.

Listings sell for $23.28 on average, from $8.58 to $78.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.28 that is $0 to $2K a year per listing.

Average price
$23.28inside the $15 to $100 sweet spot
Price range
$8.58–$78.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #549 within Accessories. It carries 365 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#549in Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
365per listing
Listings tracked
19

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
18 months

Products

Top Dji Osmo Pocket 4 Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Brand 137%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 18%)

Search terms

Top Dji Osmo Pocket 4 Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dji osmo pocket 4 accessories20K/yr
  • osmo pocket 4 accessories16K/yr
  • dji osmo pocket 4 case10K/yr
  • osmo pocket 4 case10K/yr
  • dji pocket 4 accessories6K/yr
  • pocket 4 case5K/yr

Reviews and returns

What reviews say buyers love and hate about Dji Osmo Pocket 4 Accessories

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
4%of negative reviews mention “Ease Of Use”
2.9%of orders come back
“I found the case could be difficult to open at times”
A buyer, on “Ease Of Use”4% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Dji Osmo Pocket 4 Accessories questions

Answered from the same tracked data.