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Dji Neo 2 Controller

Fail

Prices span $38.45–$606.67, mostly outside the sweet spot, so Dji Neo 2 Controller is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$98K/yr20K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
73%top-5 click share · 7 brands · 93 sellers

Flapen Score

Dji Neo 2 Controller against its category

The dotted line is the Electronics average. Past it, Dji Neo 2 Controller is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Neo 2 Controller market on Amazon at a glance

Shoppers on Amazon United States searched for Dji Neo 2 Controller 20K times last year and spent an estimated $98K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
2.3%
Market size, estimated
$98Ka year
Top search term
dji neo 2 controller17K searches a year

02 · Price

A sale here is worth $222.78.

Listings sell for $222.78 on average, from $38.45 to $606.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $222.78 that is $0 to $22K a year per listing.

Average price
$222.78above the $15 to $100 sweet spot
Price range
$38.45–$606.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #264 within Accessories. It carries 477 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
11.7%
Average rank
#264in Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
15

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
18 months

Products

Top Dji Neo 2 Controller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7

Sellers

93

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 152%
  • Brand 228%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Reviews and returns

What reviews say buyers love and hate about Dji Neo 2 Controller

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Battery Life”
3.4%of orders come back
“Battery life's a little low”
A buyer, on “Battery Life”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dji Neo 2 Controller questions

Answered from the same tracked data.