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Dj Backpack

Fail

The average product has 11,498 reviews to catch up to, so Dj Backpack is a Fail.

Flapen Score
40
40 / 100
Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 43
Market size
$115K/yr76K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
59%top-5 click share · 18 brands · 36 sellers

Flapen Score

Dj Backpack against its category

The dotted line is the Electronics average. Past it, Dj Backpack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Dj Backpack 76K times last year and spent an estimated $115K. The top 5 brands take 74% of clicks. Demand peaks in Apr–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
3.2%
Market size, estimated
$115Ka year
Peak month
April10.4× the quietest month
Top search term
dj backpack34K searches a year

02 · Price

A sale here is worth $47.84.

Listings sell for $47.84 on average, from $19.24 to $233.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $47.84 that is $5K to $12K a year per listing.

Average price
$47.84inside the $15 to $100 sweet spot
Price range
$19.24–$233.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #142 within Bags, Cases & Sleeves. It carries 11,498 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#142in Bags, Cases & Sleeves
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
11,498per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dj Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

36

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

21%

  • Brand 145%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Dj Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 10.4×

Search terms

Top Dj Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dj backpack34K/yr
  • shrradoo backpack21K/yr
  • musician backpack10K/yr
  • shrradoo extra large 50l travel laptop backpack8K/yr
  • shrradoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Dj Backpack

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
3.9%of orders come back
“Poor durability”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dj Backpack questions

Answered from the same tracked data.