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36

discone antenna

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 8Competition 39Returns 73Price range 48Avg price 70Brand share 42Review moat 94Quality gap 38

Review moat

Great130

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good$114.03

avg listing price — sweet spot $15–$100

Price range

Okay$22.89–$181.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 40K searches

According to Flapen's Amazon United States niche tracking, discone antenna is a $30K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

discone antenna market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$29K–$57K
units × avg price
Conversion rate
0.7%
Avg BSR
#748
Page quality
0%
Prime
72%
Sponsored
28%
Out of stock
9.5%
Avg brand age
64 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

13

Top-5 brand share

80%

Top 20: 89%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • SIGNALPLUS31%
  • Tram23%
  • Diamond Antenna16%
  • --11%
  • Generic6%
  • Gabil5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Weekly Amazon search volume, last 16 weeks — -19.5% search growth over the last 90 days.
800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top discone antenna search terms

  • discone antenna34K/yr
  • discone3K/yr
  • discone scanner antenna3K/yr
All search terms

Top discone antenna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about discone antenna

What buyers praise and complain about, mined from review topics.

What buyers love

Signal Strength30%

“The antenna works”

Assembly/Installation12%

“no problems since installing”

Advertised Vs Actual Product9%

“It works like it should”

Quality-Overall9%

“The build quality seems good”

Value For Money7%

“Well worth the money in my opinion”

Design-Overall6%

“Works good what it's designed for”

Magnetic Strength/Adsorption5%

“Strong magnet holds it securely”

Functionality-Overall3%

“The item works”

Range2%

“The receive range on this antenna is very broad, so it's good for both amateur radio use, fire and police scanner reception, gmrs / frs and ham bands., it even did well on air band”

Material Quality2%

“This thing is really solid and nicely constructed”

What buyers complain about

Quality-Overall15%

“Junk”

Connectivity-Overall12%

“it was off-center to the plug would not connect”

Signal Strength8%

“doesnt seem to improve the signal gain either”

Advertised Vs Actual Product8%

“Seems like false advertising, too me”

Defective Material/Parts5%

“Missing parts and parts are defective”

Instructions/User Manual/Troubleshooting5%

“No documentation or instructions”

Value For Money5%

“$100 is too much for zero improvement”

Magnetic Strength/Adsorption5%

“as others said the threading on the magnetic base is terrible”

Portability3%

“if you use it portable and connect/disconnect it then it won't last”

Assembly/Installation3%

“assembled I have to take it apart”

Top return reasons

Compatibility-Overall22%
Signal Strength20%
Defective Material/Parts10%
Functionality-Overall10%
Size-Overall7%
Advertised Vs Actual Product7%
Socket/Port/Plug6%
Connectivity-Overall4%
Range3%
Product Condition2%

Common questions

Is discone antenna profitable to sell on Amazon United States?
The niche generates $30K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (36/100).
How competitive is the discone antenna niche?
9 brands and 13 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in discone antenna?
Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Signal Strength. The return rate is 2.1%.
What does it cost to enter the discone antenna niche?
Listings span $22.89–$181.92; the average listing price is $114.03 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.