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Disco Backdrop

Fail

Shoppers spend an estimated $46K a year here, so Disco Backdrop is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$46K/yr145K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
54%top-5 click share · 20 brands · 27 sellers

Flapen Score

Disco Backdrop against its category

The dotted line is the Electronics average. Past it, Disco Backdrop is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disco Backdrop market on Amazon at a glance

Shoppers on Amazon United States searched for Disco Backdrop 145K times last year and spent an estimated $46K. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
1.9%
Market size, estimated
$46Ka year
Peak month
January1.8× the quietest month
Top search term
disco backdrop68K searches a year

02 · Price

A sale here is worth $17.02.

Listings sell for $17.02 on average, from $5.54 to $58.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.02 that is $0 to $2K a year per listing.

Average price
$17.02inside the $15 to $100 sweet spot
Price range
$5.54–$58.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,626 within Lighting & Studio. It carries 870 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#1,626in Lighting & Studio
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
870per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Disco Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

27

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

38%

  • Brand 124%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Disco Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Disco Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disco backdrop68K/yr
  • disco ball backdrop19K/yr
  • disco backdrops for parties16K/yr
  • disco party backdrop9K/yr
  • disco wall5K/yr
  • disco photo backdrop5K/yr
  • disco back drop5K/yr
  • disco wall backdrop4K/yr
  • silver disco backdrop4K/yr
  • disco background3K/yr

Reviews and returns

What reviews say buyers love and hate about Disco Backdrop

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Adhesion/Stickiness”
4.1%of orders come back
“Adhesive impossible to get off”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disco Backdrop questions

Answered from the same tracked data.