direct burial ethernet cable
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Avg price
Great$88.59avg listing price — sweet spot $15–$100
Market size
Good$465K$465K/yr · 117K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,601.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.69–$275.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, direct burial ethernet cable is a $465K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
direct burial ethernet cable market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $532K–$709K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.8%
- Avg brand age
- 60 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 91%
Open market
19%
- GEARit24%
- VOIETOLT20%
- DRIPSTONE15%
- TRUE CABLE9%
- Cable Matters7%
- Jadaol7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top direct burial ethernet cable search terms
- cat6 outdoor cable13K/yr
- cat 6 outdoor ethernet cable16K/yr
- outdoor cat6 cable16K/yr
- outdoor cat 6 ethernet cable12K/yr
- outdoor cat613K/yr
- outdoor cat6 ethernet cable7K/yr
- cat6 outdoor ethernet cable11K/yr
- outdoor cat 66K/yr
- cat6 outdoor5K/yr
- outdoor cat 6 cable5K/yr
Top direct burial ethernet cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOIETOLT Cat 6 Outdoor Ethernet Cable 100 ft 24AWG 10Gbps Cat6 Cable Cord Waterproof Direct Burial LLDPE UV Jacket Internet Network Cable with 20 Ties Support POE Cat6 Cat5e Cat5 CCA UTP for PC
VOIETOLT$20.744.6★2,472 rev
Dripstone CAT6 Direct Burial Ethernet Cable 23AWG Solid CCA UTP Waterproof HDPE Insulated Polyethylene (PE) Jacket for Indoor/Outdoor Installations (Black - 1000ft)
DRIPSTONE$141.244.6★652 rev
GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$35.534.6★7,794 rev
Cable Matters 10Gbps UV Resistant 23AWG Outdoor Cat6 Ethernet Cable 500ft Solid Bare Copper UTP 550MHz Bulk Weatherproof Cable for PoE IP Cameras
Cable Matters$145.974.7★34 rev
celertec CAT6 Outdoor Cable 500ft 23AWG Solid Bare Copper Unshielded Twisted Pair (UTP) UV Resistant Weatherproof CMX ETL Listed 550MHz Bulk Ethernet Cable Wooden Spool- Black
celertec$138.174.7★284 rev
Newest
by launch dateCable Matters 10Gbps UV Resistant 23AWG Outdoor Cat6 Ethernet Cable 500ft Solid Bare Copper UTP 550MHz Bulk Weatherproof Cable for PoE IP Cameras
Cable Matters$145.9734 rev
JARNHNG Cat6 Ethernet Cable 500ft - 26AWG UTP Bulk Spool Direct Burial Rated UV Resistant & Weatherproof Wire for Security Camera Signal Transmission & LAN (Connectors Not Included)
JARNHNG$65.131,432 rev
Cat6a Ethernet Cable Slim 100ft Outdoor&Indoor 28AWG Pure Copper Cat6 Internet Cable for Waterproof & Direct Burial Flexible Cat6 Ethernet Cable 10G 550MHZ Cat 6 Network cable for Indoor Black
Sokqovt$13.471,190 rev
![Jadaol [UL Listed] Cat6 Ethernet Cable 50ft with Clips Outdoor&Indoor 10Gbps 24AWG Pure Copper Compatible with Cat8/Cat7(1ft 3ft 5ft 10ft 15ft 20ft 25ft 30ft 35ft 50ft 60ft 75ft 100ft 150ft 200ft)](https://m.media-amazon.com/images/I/51qGnljm88L.jpg)
Jadaol [UL Listed] Cat6 Ethernet Cable 50ft with Clips Outdoor&Indoor 10Gbps 24AWG Pure Copper Compatible with Cat8/Cat7(1ft 3ft 5ft 10ft 15ft 20ft 25ft 30ft 35ft 50ft 60ft 75ft 100ft 150ft 200ft)
Jadaol$17.78679 rev
Jadaol Cat 6 Ethernet Cable 25 ft Outdoor&Indoor Support Cat8/7 Network LAN Cable 10Gbps RJ45 Cat6 Patch Cord 24AWG Pure Copper Internet Cable for Router Modem Switch PoE Gaming Black
Jadaol$9.84679 rev
Trending
90-day click momentumJadaol Cat 6 Ethernet Cable 25 ft Outdoor&Indoor Support Cat8/7 Network LAN Cable 10Gbps RJ45 Cat6 Patch Cord 24AWG Pure Copper Internet Cable for Router Modem Switch PoE Gaming Black
Jadaol$9.844.6★
JARNHNG Cat6 Ethernet Cable 500ft - 26AWG UTP Bulk Spool Direct Burial Rated UV Resistant & Weatherproof Wire for Security Camera Signal Transmission & LAN (Connectors Not Included)
JARNHNG$65.134.6★
Ultra Clarity Cables Cat 6 Ethernet Cable 100 ft Outdoor&Indoor 10Gbps Ethernet Cable High Speed Cat6 Cable RJ45 LAN Internet Cable for Computer Router Modem PS4/5 Xbox Gaming - Black
Ultra Clarity Cables$16.794.7★
GEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet
GEARit$63.404.8★
GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$35.534.6★
What buyers say about direct burial ethernet cable
What buyers praise and complain about, mined from review topics.What buyers love
“First the quality of the cable is nice”
“As advertised”
“Great value”
“Stable connection”
“Very durable”
“The cable feels sturdy”
“Extra thick and was the exact length needed for my project”
“Worked for what we needed, great length”
“Easy to use”
“The heavier jacket feels durable”
What buyers complain about
“I get a poor connection on at least 1 pair of wires”
“breaks VERY easily”
“Non functioning over time”
“Absolute garbage”
“This wire is thicker”
“Six tiny copper strands per wire”
“Cheap Aluminum Cable”
“Fake advertising”
“Not working with my PS5”
“even when it was perfect. wrong tool for the size”
Top return reasons
Common questions
- Is direct burial ethernet cable profitable to sell on Amazon United States?
- The niche generates $465K/yr across 28 tracked products. 90-day search growth is +20.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the direct burial ethernet cable niche?
- 14 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in direct burial ethernet cable?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 2.8%.
- When does demand for direct burial ethernet cable peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the direct burial ethernet cable niche?
- Listings span $9.69–$275.16; the average listing price is $88.59 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.