direct burial cat6
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$100.47avg listing price — sweet spot $15–$100
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$354K$354K/yr · 88K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,495.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.74–$275.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, direct burial cat6 is a $354K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–Aug. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
direct burial cat6 market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $402K–$502K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 0.8%
- Avg brand age
- 57 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
4%
- GEARit52%
- TRUE CABLE21%
- DRIPSTONE13%
- VOIETOLT6%
- VIVO3%
- UbiGear2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.1% search growth over the last 90 days.Peak months: Mar, Apr, Aug · busiest ÷ quietest = 2.6×
Top direct burial cat6 search terms
- direct burial ethernet cable19K/yr
- direct burial cat624K/yr
- cat 6 direct burial cable7K/yr
- gearit8K/yr
- gearit cat 6 ethernet cable6K/yr
- direct bury cat 6 ethernet cable5K/yr
- cat6 direct burial cable5K/yr
- underground ethernet cable4K/yr
- direct burial cat 63K/yr
- direct bury ethernet cable3K/yr
Top direct burial cat6 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$35.534.6★7,794 rev
Dripstone CAT6 Direct Burial Ethernet Cable 23AWG Solid CCA UTP Waterproof HDPE Insulated Polyethylene (PE) Jacket for Indoor/Outdoor Installations (Black - 1000ft)
DRIPSTONE$141.244.6★652 rev
GEARit Cat6 Ethernet Cable 200ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$39.184.6★7,794 rev
GEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet
GEARit$63.404.8★233 rev
GEARit Cat6 Ethernet Cable 250ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$47.064.6★7,794 rev
Newest
by launch date
GEARit RJ45 Cat-6 Ethernet Patch Cable DIY Bulk Kit (10 RJ45 & 10 Boot) 10Gpb Transfer Speed Gold-Plated Connectors Copper Clad Outdoor UV Resistant Direct Burial Waterproof 500 Foot Black
GEARit$84.117,794 rev
Cat 6 Outdoor Ethernet Cable 500ft (30 RJ45) FTP Cat 6 Shielded Ethernet Cable Bulk Heavy Duty 23AWG Direct Burial In-Ground POE Waterproof UV Resistant Cat6 Cables 500 feet for Router Gaming
MEIPEK$93.662,393 rev
VOIETOLT Cat 6 Outdoor Ethernet Cable 100 ft 24AWG 10Gbps Cat6 Cable Cord Waterproof Direct Burial LLDPE UV Jacket Internet Network Cable with 20 Ties Support POE Cat6 Cat5e Cat5 CCA UTP for PC
VOIETOLT$20.742,472 rev
GearIT 4 Channel Snake (2ft Breakout Cable) 3Pin XLR to Ethercon RJ45 Cat5/Cat6 Ethernet Extender - 4 XLR (2 Male 2 Female) for Live Stage Sound Lighting Audio Recording Studio
GEARit$70.90179 rev
300FT Cat6 Outdoor Ethernet Cable In-Ground Heavy Duty Direct Burial 24AWG CCA Patch Cord POE UTP Waterproof LLDPE UV Resistant Network Internet LAN Cat 6 Cable 300 Feet with 25 Cable Ties
ecjtu$47.94662 rev
Trending
90-day click momentumGEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet
GEARit$63.404.8★
GEARit RJ45 Cat-6 Ethernet Patch Cable DIY Bulk Kit (10 RJ45 & 10 Boot) 10Gpb Transfer Speed Gold-Plated Connectors Copper Clad Outdoor UV Resistant Direct Burial Waterproof 500 Foot Black
GEARit$84.114.6★
GEARit Cat6 Ethernet Cable 100ft Direct Burial Outdoor Cat 6 Cable 24AWG High Speed Up to 10Gbps/550 MHz LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Internet Cable for Router- Black
GEARit$25.184.6★
GEARit Cat6 Ethernet Cable 200ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black
GEARit$39.184.6★
VIVO Waterproof 1 000ft Bulk Cat6 Wire CCA Ethernet Cable 23 AWG UTP Pull Box Outdoor Direct Burial Black CABLE-V007
VIVO$95.114.4★
What buyers say about direct burial cat6
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived quickly”
“as advertised”
“Best price”
“Good Quality Good connectivity Good Thickness”
“Good heavy duty cable”
“Very durable”
“compatibility is good”
“The cable was of a thick and good quality”
“Easy to run”
“Heavy duty”
What buyers complain about
“I get a poor connection on at least 1 pair of wires”
“Stopped working after only 4 months”
“not that strong compared to other quality brands”
“Didnt work for me”
“Well, this is exactly what happened after about 150ft, and it got tangled badly”
“This wire is thicker”
“Cheap material”
“The connector just slid right off exposing the wires”
“Such an expensive item for nothing”
“Not working with my PS5”
Top return reasons
Common questions
- Is direct burial cat6 profitable to sell on Amazon United States?
- The niche generates $354K/yr across 24 tracked products. 90-day search growth is +40.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the direct burial cat6 niche?
- 9 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in direct burial cat6?
- Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 2.5%.
- When does demand for direct burial cat6 peak?
- Demand peaks in Mar–Apr–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the direct burial cat6 niche?
- Listings span $20.74–$275.16; the average listing price is $100.47 (sweet spot $15–$100). The average incumbent carries 2,496 reviews — the moat a new listing must climb.