Skip to content

Direct Burial Cat6

Fail

The top 5 brands take 94% of clicks, so Direct Burial Cat6 is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$354K/yr88K searches / yr
90-day growth
+40.1%search demand this quarter
Competition
56%top-5 click share · 9 brands · 15 sellers

Flapen Score

Direct Burial Cat6 against its category

The dotted line is the Electronics average. Past it, Direct Burial Cat6 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Direct Burial Cat6 market on Amazon at a glance

Shoppers on Amazon United States searched for Direct Burial Cat6 88K times last year and spent an estimated $354K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
4.0%
Market size, estimated
$354Ka year
Peak month
April2.6× the quietest month
Top search term
direct burial ethernet cable19K searches a year

02 · Price

A sale here is worth $100.47.

Listings sell for $100.47 on average, from $20.74 to $275.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $100.47 that is $10K to $25K a year per listing.

Average price
$100.47above the $15 to $100 sweet spot
Price range
$20.74–$275.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #95 within Ethernet Cables. It carries 2,496 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#95in Ethernet Cables
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,496per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Direct Burial Cat6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

4%

  • Brand 152%
  • Brand 221%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Direct Burial Cat6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Direct Burial Cat6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • direct burial ethernet cable19K/yr
  • direct burial cat624K/yr
  • cat 6 direct burial cable7K/yr
  • gearit8K/yr
  • gearit cat 6 ethernet cable6K/yr
  • direct bury cat 6 ethernet cable5K/yr
  • cat6 direct burial cable5K/yr
  • underground ethernet cable4K/yr
  • direct burial cat 63K/yr
  • direct bury ethernet cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Direct Burial Cat6

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Connectivity-Overall”
2.5%of orders come back
“I get a poor connection on at least 1 pair of wires”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Direct Burial Cat6 questions

Answered from the same tracked data.