Digital Picture Frame
MaybeShoppers spend an estimated $37.2M a year here. But the average product has 6,643 reviews to catch up to, so Digital Picture Frame is a Maybe.
- Flapen Score
- 60 / 100Top 3% of 8,347 Electronics niches · +17 vs the category median of 4360
- Market size
- $37.2M/yr12.3M searches / yr
- 90-day growth
- +32.7%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 62 sellers
Flapen Score
Digital Picture Frame against its category
The dotted line is the Electronics average. Past it, Digital Picture Frame is stronger. Inside it, weaker.
Market
The Digital Picture Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Digital Picture Frame 12.3M times last year and spent an estimated $37.2M. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37.2M a year.
- Searches, last 12 months
- 12.3M
- Growth, 90 days vs prior 90
- +32.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $37.2Ma year
- Peak month
- December9.1× the quietest month
- Top search term
- digital picture frame6.3M searches a year
02 · Price
A sale here is worth $91.05.
Listings sell for $91.05 on average, from $37.97 to $275.48. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 12,500 to 15,000 of them. At $91.05 that is $1.1M to $1.4M a year per listing.
- Average price
- $91.05inside the $15 to $100 sweet spot
- Price range
- $37.97–$275.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $1.1M–$1.4M
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Lighting & Studio. It carries 6,643 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #25in Lighting & Studio
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,643per listing
- Listings tracked
- 38
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Digital Picture Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
62
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
41%
Top 20: 87%
Open market
33%
- Brand 123%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Digital Picture Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.1×
Search terms
Top Digital Picture Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- digital picture frame6.3M/yr
- aura frames digital frame1.1M/yr
- digital photo frame1.1M/yr
- aura frame638K/yr
- digital frame551K/yr
- skylight frame digital371K/yr
- digital picture frames263K/yr
- aura190K/yr
- digital picture frame with large display187K/yr
- electronic picture frame230K/yr
Reviews and returns
What reviews say buyers love and hate about Digital Picture Frame
We read the reviews and the return reasons for every product selling here.
“Broke after two months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digital Picture Frame questions
Answered from the same tracked data.









