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Digital Coaxial Audio Cable

Fail

Demand is soft, at -13.3% this quarter, so Digital Coaxial Audio Cable is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$115K/yr94K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
68%top-5 click share · 10 brands · 33 sellers

Flapen Score

Digital Coaxial Audio Cable against its category

The dotted line is the Electronics average. Past it, Digital Coaxial Audio Cable is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digital Coaxial Audio Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Digital Coaxial Audio Cable 94K times last year and spent an estimated $115K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
5.8%
Market size, estimated
$115Ka year
Peak month
January1.5× the quietest month
Top search term
digital coaxial audio cable25K searches a year

02 · Price

A sale here is worth $21.39.

Listings sell for $21.39 on average, from $5.10 to $113.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.39 that is $5K to $11K a year per listing.

Average price
$21.39inside the $15 to $100 sweet spot
Price range
$5.10–$113.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Cables. It carries 1,986 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#194in Cables
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,986per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Digital Coaxial Audio Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

33

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 142%
  • Brand 220%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Digital Coaxial Audio Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.5×

Search terms

Top Digital Coaxial Audio Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digital coaxial audio cable25K/yr
  • digital coaxial cable14K/yr
  • coaxial audio cable15K/yr
  • coaxial digital audio cable9K/yr
  • digital audio coaxial cables5K/yr
  • audio coaxial cable5K/yr
  • coax audio cable4K/yr
  • spdif coaxial cable4K/yr
  • digital coax cable4K/yr
  • digital audio coaxial cable5K/yr

Reviews and returns

What reviews say buyers love and hate about Digital Coaxial Audio Cable

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
3.8%of orders come back
“It's some odd size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Digital Coaxial Audio Cable questions

Answered from the same tracked data.