Digital Audio Player

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

0.4%

Market size, estimated

$1.3Ma year

Peak month

December1.5× the quietest month

Top search term

sony walkman363K searches a year

Listings sell for $293.68 on average, from $14.28 to $2491.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $293.68 that is $29K to $73K a year per listing.

Average price

$293.68above the $15 to $100 sweet spot

Price range

$14.28–$2491.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$29K–$73K

Returns

5.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Portable Audio & Video. It carries 1,379 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#132in Portable Audio & Video

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

1,379per listing

Listings tracked

22

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months