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Dfplayer Mini

Fail

Prices span $6.44–$14.03, mostly outside the sweet spot, so Dfplayer Mini is a Fail.

Flapen Score
42
42 / 100
Ranks 4,522 of 8,347 Electronics niches · −1 vs the category median of 43
Market size
$39K/yr44K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
81%top-5 click share · 9 brands · 13 sellers

Flapen Score

Dfplayer Mini against its category

The dotted line is the Electronics average. Past it, Dfplayer Mini is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dfplayer Mini market on Amazon at a glance

Shoppers on Amazon United States searched for Dfplayer Mini 44K times last year and spent an estimated $39K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
8.6%
Market size, estimated
$39Ka year
Top search term
dfplayer mini22K searches a year

02 · Price

A sale here is worth $10.37.

Listings sell for $10.37 on average, from $6.44 to $14.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.37 that is $3K to $5K a year per listing.

Average price
$10.37under the $15 to $100 sweet spot
Price range
$6.44–$14.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #641 within Single Board Computers. It carries 56 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#641in Single Board Computers
Average rating
3.84 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dfplayer Mini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Brand 132%
  • Brand 226%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Search terms

Top Dfplayer Mini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dfplayer mini22K/yr
  • dfplayer mini mp3 module8K/yr
  • dfplayer7K/yr
  • mp3 module4K/yr
  • df player mini mp3 module3K/yr

Reviews and returns

What reviews say buyers love and hate about Dfplayer Mini

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Audio Quality”
19%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Trash”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dfplayer Mini questions

Answered from the same tracked data.