Devices
FailBuyers convert on only 1.2% of searches, so Devices is a Fail.
- Flapen Score
- 32 / 100Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 4332
- Market size
- $112K/yr139K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 25 sellers
Flapen Score
Devices against its category
The dotted line is the Electronics average. Past it, Devices is stronger. Inside it, weaker.
Market
The Devices market on Amazon at a glance
Shoppers on Amazon United States searched for Devices 139K times last year and spent an estimated $112K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $112Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- wireless & streaming audio systems68K searches a year
02 · Price
A sale here is worth $67.54.
Listings sell for $67.54 on average, from $10.59 to $303.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $67.54 that is $0 to $7K a year per listing.
- Average price
- $67.54inside the $15 to $100 sweet spot
- Price range
- $10.59–$303.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #19 within Wireless & Streaming Audio. It carries 3,069 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #19in Wireless & Streaming Audio
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,069per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Devices products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
1Mii B06+ Bluetooth Receiver Hi-Fi Wireless Audio Adapter Bluetooth 5.3 Receiver with 3D Surround aptX HD aptX Low Latency for Home Music Streaming Stereo System
- Price
- $25.87
- Rating
- 4.4/5
- Reviews
- 14,842
- Age
- 8y ago
![[Upgraded] 1Mii B06Pro Long Range Bluetooth Receiver HiFi Wireless Audio Adapter Bluetooth 5.3 Receiver with 3D Surround aptX HD Low Latency Optical RCA AUX 3.5mm Coaxial for Home Stereo System](https://m.media-amazon.com/images/I/41HZyARyGdL.jpg)
[Upgraded] 1Mii B06Pro Long Range Bluetooth Receiver HiFi Wireless Audio Adapter Bluetooth 5.3 Receiver with 3D Surround aptX HD Low Latency Optical RCA AUX 3.5mm Coaxial for Home Stereo System
- Price
- $36.68
- Rating
- 4.4/5
- Reviews
- 6,164
- Age
- 7y ago

WiiM Pro AirPlay 2 Receiver Google Cast Audio WiFi Multiroom Streamer Compatible with Alexa Siri and Google Assistant Stream Hi-Res Audio from Spotify Amazon Music Tidal and More
- Price
- $140.58
- Rating
- 4.4/5
- Reviews
- 3,665
- Age
- 3y ago

Twelve South AirFly SE | Bluetooth Wireless Audio Transmitter Adapter for AirPods/Headphones 20+ Hr Battery Works with 3.5mm aux Jacks on Airplanes TVs Gym Equipment and Travel
- Price
- $31.23
- Rating
- 4.3/5
- Reviews
- 6,965
- Age
- 4y ago

2026 Upgraded Pro Bluetooth 6.0 Transmitter Receiver|Bluetooth Adapter for TV/Airplane/Gym to Wireless Headphones/All Airpods Dual Link & Low Latency Wireless Adapter for Car/Home Stereo
- Price
- $28.45
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 4mo ago
Trending
estimated 90-day click momentum
2026 New Wireless HDMI Transmitter and Receiver 360FT/110M Extender 4K Decode 1080P@60Hz Output with LED Display Plug&Play 5.8+2.4G Streaming Video/Audio from PC/Laptop/TV Box to Monitor
- Price
- $66.85
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 4mo ago

2026 Upgraded Pro Bluetooth 6.0 Transmitter Receiver|Bluetooth Adapter for TV/Airplane/Gym to Wireless Headphones/All Airpods Dual Link & Low Latency Wireless Adapter for Car/Home Stereo
- Price
- $28.45
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 4mo ago

UGREEN Bluetooth 6.0 LDAC Audio Adapter for TV Home Speakers High-Resolution Wireless Audio Bluetooth Receiver Add Bluetooth Wireless to AUX/RCA Stereo Systems Plug & Play and Dual Device Pairing
- Price
- $20.67
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 8mo ago

Auris Blume HD Long Range Bluetooth 5.3 Music Receiver Hi-Fi Audio Adapter with Audiophile DAC LDAC & AptX HD for Home Stereo AV Receiver or Amplifier
- Price
- $95.50
- Rating
- 4.6/5
- Reviews
- 3,054
- Age
- 10y ago

AirFly Pro 2 Bluetooth Adapter Pair 2 AirPods or Wireless Headphones 3.5mm AUX Bluetooth Transmitter and Receiver for Cars Boats Treadmills TVs & More Travel Essentials White
- Price
- $53.52
- Rating
- 4.4/5
- Reviews
- 1,113
- Age
- 1y ago
Newest
by launch date
2026 New Wireless HDMI Transmitter and Receiver 360FT/110M Extender 4K Decode 1080P@60Hz Output with LED Display Plug&Play 5.8+2.4G Streaming Video/Audio from PC/Laptop/TV Box to Monitor
- Price
- $66.85
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 4mo ago

2026 Upgraded Pro Bluetooth 6.0 Transmitter Receiver|Bluetooth Adapter for TV/Airplane/Gym to Wireless Headphones/All Airpods Dual Link & Low Latency Wireless Adapter for Car/Home Stereo
- Price
- $28.45
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 4mo ago

UGREEN Bluetooth 6.0 LDAC Audio Adapter for TV Home Speakers High-Resolution Wireless Audio Bluetooth Receiver Add Bluetooth Wireless to AUX/RCA Stereo Systems Plug & Play and Dual Device Pairing
- Price
- $20.67
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 8mo ago

AirFly Pro 2 Bluetooth Adapter Pair 2 AirPods or Wireless Headphones 3.5mm AUX Bluetooth Transmitter and Receiver for Cars Boats Treadmills TVs & More Travel Essentials White
- Price
- $53.52
- Rating
- 4.4/5
- Reviews
- 1,113
- Age
- 1y ago

Bluetooth Receiver for Home Stereo AUX RCA to Bluetooth Adapter for Old Speakers NFC Wireless Audio Receiver for Music Streaming Sound System KAIY Convert Wired Speakers to Wireless
- Price
- $10.59
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
25
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
8%
- 1Mii55%
- WiiM14%
- Twelve South10%
- KAIY6%
- LAICOMEIN4%
- UGREEN4%
- Open — no brand owns it (3 brands, 8%)
Demand
Devices search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Devices search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wireless & streaming audio systems68K/yr
- wireless audio receivers & adapters48K/yr
- 1mii b06 plus4K/yr
- wireless multiroom digital music systems13K/yr
- 1mii b06 plus bluetooth receiver3K/yr
- sistemas de audio inalmbrico y streaming3K/yr
Reviews and returns
What reviews say buyers love and hate about Devices
We read the reviews and the return reasons for every product selling here.
“Couldn't connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Devices questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









