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Denon Turntable

Fail

The top 5 brands take 100% of clicks, so Denon Turntable is a Fail.

Flapen Score
20
20 / 100
Ranks 8,272 of 8,347 Electronics niches · −23 vs the category median of 43
Market size
$81K/yr39K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
86%top-5 click share · 3 brands · 51 sellers

Flapen Score

Denon Turntable against its category

The dotted line is the Electronics average. Past it, Denon Turntable is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denon Turntable market on Amazon at a glance

Shoppers on Amazon United States searched for Denon Turntable 39K times last year and spent an estimated $81K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
0.5%
Market size, estimated
$81Ka year
Peak month
December3.7× the quietest month
Top search term
denon turntable22K searches a year

02 · Price

A sale here is worth $449.58.

Listings sell for $449.58 on average, from $174.96 to $848.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $449.58 that is $0 to $45K a year per listing.

Average price
$449.58above the $15 to $100 sweet spot
Price range
$174.96–$848.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$45K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #104 within Turntables & Accessories. It carries 2,693 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#104in Turntables & Accessories
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,693per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Denon Turntable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 32%

Demand

Denon Turntable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Denon Turntable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denon turntable22K/yr
  • denon dp-300f7K/yr
  • denon record player5K/yr
  • denon turntables for vinyl records4K/yr
  • denon dp-300f fully automatic turntable372/yr

Reviews and returns

What reviews say buyers love and hate about Denon Turntable

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Audio Quality”
12%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“It's very frustrating to pay so much for a good brand only to get a dud”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Denon Turntable questions

Answered from the same tracked data.