Is dell xps 15 profitable to sell on Amazon United States?

The niche generates $10.9M/yr across 109 tracked products. 69 of 75 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the dell xps 15 niche?

6 brands and 295 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dell xps 15?

Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.9%.

When does demand for dell xps 15 peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the dell xps 15 niche?

Listings span $76.38–$3068.29; the average listing price is $986.42 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.

dell xps 15

Worth a look

Shows a $10.9M/yr market, but pricing outside the sweet spot ($986.42 avg) keeps it on the watch list.

Market size

Incredible$10.9M

$10.9M/yr · 1.5M searches

Review moat

Incredible74.81

avg incumbent reviews — the moat a new listing must climb

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$76.38–$3068.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$986.42

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, dell xps 15 is a $10.9M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dell xps 15 market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $7.9M–$9.9M; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,946
Page quality: 0%
Prime: 24%
Sponsored: 79%
Out of stock: 8.1%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

295

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

21%

Top 20: 51%

Open market

Dell86%
ist computers11%
Basrdis2%
Smatree1%
Apple1%
MKY ITECH0%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top dell xps 15 search terms

dell xps306K/yr -3.4%0.1% conv.
dell xps 13194K/yr +31.1%0.2% conv.
dell inspiron 15165K/yr +0.1%0.5% conv.
dell latitude 542091K/yr +23.7%1.0% conv.
dell xps 15154K/yr -25.1%0.2% conv.
dell xps 1668K/yr +22.9%0.3% conv.
dell xps 14 (2026)25K/yr +127.9%0.1% conv.
dell 16 plus laptop64K/yr -11.1%0.9% conv.
dell xps laptop42K/yr +54.3%0.2% conv.
dell inspiron 1457K/yr -0.6%0.3% conv.

All search terms

Top dell xps 15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dell XPS 14 Premium Laptop DA14250-14.5-inch Touch 3.2K OLED 48-120Hz Display Intel Core Ultra 7 255H Intel Arc Graphics 32GB Memory 1TB SSD Backlit English Keyboard with Fingerprint Reader

Dell$1873.544.5★5 rev

Dell XPS 13 9345 Business AI Laptop (13.4 FHD+ 120Hz Qualcomm 12-Core Snapdragon X Elite (>Intel Ultra 7 165H) 16GB DDR5 1TB SSD) Copilot+ PC 27 Hours Battery Life IR Webcam Wi-Fi 7 Win 11 Pro

ist computers$1221.704.7★5 rev

Dell Latitude 5420 14 FHD Business Laptop Computer Intel Quad-Core i5-1145G7 16GB DDR4 RAM 256GB SSD Camera HDMI Windows 11 Pro (Renewed)

Dell$255.184.0★321 rev

Dell XPS 13-9345 Laptop Snapdragon X Elite X1E-80-100 16GB RAM 512GB SSD 13.4 inch FHD+ Qualcomm Adreno GPU Windows 11 Pro Graphite (Renewed)

Dell$685.310.0★0 rev

Dell 16 Laptop DC16251-16.0-inch 16:10 2K Touchscreen Display Intel Core 7 150U Processor 16GB DDR5 RAM 1TB SSD Intel Graphics Windows 11 Home 1 Year Basic Onsite Service Cloud Blue

Dell$748.004.6★64 rev

Newest

by launch date

Dell XPS 13 9345 Laptop Snapdragon X Elite 16GB LPDDR5X 1T SSD

Dell$1327.110 rev

1mo ago

Dell XPS 13 9345 12-Core AI Laptop 13.4 2K 120Hz Business Laptop Snapdragon X Elite 16GB LPDDR5X RAM 1TB SSD Wi-Fi 7 Backlit Fingerprint Reader Windows 11 Pro

Dell$1287.422 rev

2mo ago

Dell Premium 16 (XPS 16 2025) Intel Core Ultra 9 285H (16-Core) 1TB SSD 32GB RAM NVIDIA RTX 5060 8GB 16.3 2K+ FHD 120Hz Windows 11 PRO Laptop

Dell$2503.900 rev

3mo ago

Dell Premium 16 (XPS 16 2025) Intel Core Ultra 9 285H (16-Core) 1TB SSD 32GB RAM NVIDIA RTX 5060 8GB 16.3 2K+ FHD 120Hz Windows 11 PRO Laptop

Dell$2583.112 rev

3mo ago

Dell XPS 14 Premium Laptop DA14250-14.5-inch Touch 3.2K OLED 48-120Hz Display Intel Core Ultra 7 255H Intel Arc Graphics 32GB Memory 1TB SSD Backlit English Keyboard with Fingerprint Reader

Dell$1873.545 rev

4mo ago

What buyers say about dell xps 15

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Excellent value for money”

Quality-Overall14%

“a great quality build”

Advertised Vs Actual Product6%

“As Advertised”

Assembly/Installation6%

“East to set up”

Ease Of Use4%

“It works easily”

Computation Performance4%

“Performs smoothly so far”

Battery Life4%

“Battery life good”

Data Transfer Speed3%

“this allows for better flow of data”

Weight Light3%

“Light and easy to carry around”

Display Resolution3%

“The display is beautiful”

What buyers complain about

Quality-Overall9%

“The build quality feels cheap”

Charging9%

“Will not charge”

Durability7%

“It broke after 6 months of use”

Software/Application7%

“Problem with installed software”

Functionality-Overall6%

“is not working”

Heating4%

“Battery overheated”

Value For Money4%

“the price I spent is not worth it”

Computation Performance4%

“Poor performance”

Advertised Vs Actual Product4%

“Not quite as advertised”

Product Condition3%

“Bought new, received used”

Top return reasons

Functionality-Overall16%

Advertised Vs Actual Product7%

Charging6%

Size-Overall6%

Computation Performance6%

Constant Reboot Or Restart6%

Value For Money6%

Defective Material/Parts6%

Touch Screen4%

Connectivity-Overall4%

Common questions

Is dell xps 15 profitable to sell on Amazon United States?: The niche generates $10.9M/yr across 109 tracked products. 69 of 75 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the dell xps 15 niche?: 6 brands and 295 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dell xps 15?: Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.9%.
When does demand for dell xps 15 peak?: Demand peaks in May–Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the dell xps 15 niche?: Listings span $76.38–$3068.29; the average listing price is $986.42 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.