dell precision
Launch itA $3.6M/yr market growing +26.5% this quarter with returns at 0.8% — clears our launch bar.
Review moat
Incredible5.87avg incumbent reviews — the moat a new listing must climb
Market size
Incredible$3.6M$3.6M/yr · 454K searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad$1711.19avg listing price — sweet spot $15–$100
Price range
Bad$76.38–$5078.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dell precision is a $3.6M/yr Amazon United States market (454K searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dell precision market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $3.4M–$4.3M
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #3,629
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 46%
- Out of stock
- 16.0%
- Avg brand age
- 27 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
7 rising
Sellers
127
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
32%
Top 20: 66%
Open market
1%
- Dell45%
- Lenovo38%
- ist computers11%
- ME2 MichaelElectronics23%
- Smatree2%
- Basrdis1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 33 weeks — +26.5% search growth over the last 90 days.Top dell precision search terms
- dell precision94K/yr
- dell precision laptop75K/yr
- lenovo thinkpad p1636K/yr
- thinkpad p1629K/yr
- lenovo thinkpad p16 gen 318K/yr
- dell precision 569026K/yr
- laptop workstation27K/yr
- dell precision 768012K/yr
- dell precision 557013K/yr
- lenovo p1615K/yr
Top dell precision products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenovo ThinkPad P16s Gen 4 with OLED 4K Dolby Vision 100%DCI-P3 Touchscreen
Lenovo$1652.804.6★18 rev
Lenovo ThinkPad P16 Gen 2 Intel Core i7-14700HX 20C 16 WQUXGA (3840 x 2400) 800 nits 60Hz 32GB RAM DDR5 1TB SSD NVIDIA RTX 2000 Backlit KYB Fingerprint Reader Windows Pro
Lenovo$2228.034.3★10 rev
Dell Precision 3561 15.6 FHD I7 11800h 32GB 512GB SSD Quadro T1200
Dell$530.023.3★17 rev
Dell Precision 7000 7680 Mobile Workstation Laptop (NVIDIA RTX 2000 Ada 8GB 16 FHD+ Intel Core i7-13850HX (> Ultra 9-185H) 64GB LPCAMM2 DDR5 1TB SSD) Pro Max for Designer Engineer Win 11 Pro
ist computers$2519.045.0★8 rev
Dell Precision 5570 Workstation Mobile Laptop PC 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 +1TB NVMe RTX A2000 8GB Webcamera Win 11 Pro (Renewed).
Dell$905.934.2★8 rev
Newest
by launch date
Dell Precision 7680 Mobile Workstation Laptop (16 OLED 4K UHD+ Touchscreen NVIDIA RTX 1000 Ada 6GB Intel 14-Core i5-13600HX (> Ultra 7-155H) 32GB DDR5 1TB SSD) Pro Max for Engineer Win 11 Pro
ist computers$1606.521 rev
Dell Precision 5570 Workstation Mobile Laptop 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 512GB NVMe Fingerprint Reader RTX A2000 8GB Webcam Win 11 Pro (Renewed)
Dell$825.565 rev
Lenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 2000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA IPS 16:10 800 nits Non-Touch (21RQ001TUS)
Lenovo$2614.020 rev
Lenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 1000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA (1920x1200) IPS 16:10 800 nits Non-Touch (21RQ0012US)
Lenovo$3060.931 rev
Dell Precision 7000 7680 Mobile Workstation Laptop (NVIDIA RTX 2000 Ada 8GB 16 FHD+ Intel Core i7-13850HX (> Ultra 9-185H) 64GB LPCAMM2 DDR5 1TB SSD) Pro Max for Designer Engineer Win 11 Pro
ist computers$2519.048 rev
Trending
90-day click momentumLenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 1000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA (1920x1200) IPS 16:10 800 nits Non-Touch (21RQ0012US)
Lenovo$3060.935.0★
Lenovo ThinkPad P16 Gen 3 Intel Core Ultra 7 255HX 20C 16 WQUXGA (3840 x 2400) Non-Touch 800 nits 64GB RAM 1TB SSD NVIDIA RTX PRO 2000 Blackwell Backlit KYB Windows Pro
Lenovo$3498.400.0★
Dell Precision 7680 Mobile Workstation Laptop (16 OLED 4K UHD+ Touchscreen NVIDIA RTX 1000 Ada 6GB Intel 14-Core i5-13600HX (> Ultra 7-155H) 32GB DDR5 1TB SSD) Pro Max for Engineer Win 11 Pro
ist computers$1606.521.0★
Dell Precision 5570 Workstation Mobile Laptop 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 512GB NVMe Fingerprint Reader RTX A2000 8GB Webcam Win 11 Pro (Renewed)
Dell$825.564.2★
Smatree Laptop Shoulder Case for 16.3 inch DELL XPS 16 for 16 inch Precision 5690/5680 for 15.6inch XPS 15 for 15.6inch Precision 5570/3591/3590/3581/3580/3571/3570 Laptop Bag with Handle
Smatree$76.384.5★
What buyers say about dell precision
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Excellent product”
“Product as advertised”
“Sturdy and a powerhouse, definitely worth it”
“The Benfie work good”
“Setup easy”
“This laptop is fast”
“Great application for student enrolling in”
“nice to have the num pad, touch screen and very light weight for the performance”
“Great computer and very glad I got the 64g memory option”
What buyers complain about
“The photos are a bit misleading though”
“It constantly won't boot”
“Trash”
“Battery is shot”
“The aesthetics are poor”
“This malware immediately took over the operating system as soon as I logged into Windows”
“Waste of money, junk”
“the unit was refurbished”
“The trackpad is a little too large”
“Having problems connecting to other devices, otherwise fine”
Top return reasons
Common questions
- Is dell precision profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 61 tracked products. 23 of 31 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the dell precision niche?
- 7 brands and 127 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dell precision?
- Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the dell precision niche?
- Listings span $76.38–$5078.06; the average listing price is $1711.19 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.