Dell Optiplex 7020
FailThe top 5 brands take 100% of clicks, so Dell Optiplex 7020 is a Fail.
- Flapen Score
- 37 / 100Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 4337
- Market size
- $344K/yr45K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 71 sellers
Flapen Score
Dell Optiplex 7020 against its category
The dotted line is the Electronics average. Past it, Dell Optiplex 7020 is stronger. Inside it, weaker.
Market
The Dell Optiplex 7020 market on Amazon at a glance
Shoppers on Amazon United States searched for Dell Optiplex 7020 45K times last year and spent an estimated $344K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $344Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- dell optiplex 702033K searches a year
02 · Price
A sale here is worth $702.49.
Listings sell for $702.49 on average, from $148.72 to $1410.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $702.49 that is $0 to $70K a year per listing.
- Average price
- $702.49above the $15 to $100 sweet spot
- Price range
- $148.72–$1410.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$70K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #973 within Computers & Tablets. It carries 72 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 24%
- Out of stock, average day
- 21.1%
- Average rank
- #973in Computers & Tablets
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 72per listing
- Listings tracked
- 29
04 · Newcomers
14 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dell Optiplex 7020 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dell OptiPlex 7020 Desktop Computer 16GB Ram 256GB SSD Intel Quad Core i7 4790 up to 4.0GHz AC8260 Built-in WiFi 5 Dual Monitor Supported DVD-RW HDMI Windows 11 Pro (Renewed)
- Price
- $179.89
- Rating
- 4.1/5
- Reviews
- 391
- Age
- 4y ago

Dell OptiPlex 7020 Business Desktop Computer PC | 14th Gen Intel i5-14500 14-Core | 8GB DDR5 | 256GB SSD | 2 DisplayPorts | WiFi 6E | Multi-Monitor Support | Windows 11 Pro | Space-Saving SFF Design
- Price
- $908.89
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3mo ago

Dell OptiPlex 7020 MFF Intel i5-14500T 14-Core Processor Dual DisplayPort Desktop Computer 16GB DDR5 RAM 512GB PCIe SSD WiFi 6E Bluetooth HDMI Micro Form Factor Business Mini PC Windows 11 Pro
- Price
- $900.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Dell Pro Micro (Next-gen OptiPlex 7020 MFF) PC Windows 11 Pro Intel Core Ultra5 235T 16GB DDR5 RAM 512GB NVMe SSD WiFi 6E Bluetooth HDMI&DP Business Micro PC
- Price
- $799.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Dell OptiPlex 7020 Tower Computers PC Refurbished Desktop i7 4790 16GB Ram 512GB SSD 2TB HDD AC8260 Built-in WiFi Dual Monitor Support Altec Wireless Keyboard Mouse (Renewed)
- Price
- $265.51
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dell OptiPlex 7020 Business Desktop Computer PC | 14th Gen Intel i5-14500 14-Core | 8GB DDR5 | 256GB SSD | 2 DisplayPorts | WiFi 6E | Multi-Monitor Support | Windows 11 Pro | Space-Saving SFF Design
- Price
- $908.89
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3mo ago

Dell Pro Micro Plus (Next Gen OptiPlex 7020 Plus MFF) Intel 20-Core Ultra 7 265 Mini Business Desktop QBM1250 3x DP IST Computer Customized 16GB/32GB/64GB DDR5 RAM 512GB/1TB/2TB SSD Win 11 Pro
- Price
- $1410.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

Dell OptiPlex 7020 SFF Business Desktop Computer 14th Gen Intel 14-Core i5-14500 (Beat i7-13700) 16GB DDR5 RAM 512GB PCIe SSD WiFi Adapter Keyboard and Mouse Windows 11 Pro (Renewed)
- Price
- $554.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Dell OptiPlex 7020 MFF Intel i5-14500T 14-Core Processor Dual DisplayPort Desktop Computer 16GB DDR5 RAM 512GB PCIe SSD WiFi 6E Bluetooth HDMI Micro Form Factor Business Mini PC Windows 11 Pro
- Price
- $900.57
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Dell Optiplex 7020 SFF Business Desktop Computer Intel Core I5-14500 14Core 20 Threads up to 5GHz 16GB RAM 1TB SSD RJ-45 Ethernet HDMI DisplatPort WIFI6 Bluetooth DVD-RW Windows 11 Pro
- Price
- $822.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
Dell OptiPlex 7020 Business Desktop Computer PC | 14th Gen Intel i5-14500 14-Core | 8GB DDR5 | 256GB SSD | 2 DisplayPorts | WiFi 6E | Multi-Monitor Support | Windows 11 Pro | Space-Saving SFF Design
- Price
- $908.89
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3mo ago

Dell Pro Micro Business Desktop (OptiPlex MFF Next-Gen) Intel Core ultra5 235T up to 5GHz 16GB DDR5 RAM 512GB SSD WiFi 6E Bluetooth Windows 11 Pro HDMI DisplayPort Wired KB&Mouse
- Price
- $810.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Dell Pro Micro Plus (Next Gen OptiPlex 7020 Plus MFF) Intel 20-Core Ultra 7 265 Mini Business Desktop QBM1250 3x DP IST Computer Customized 16GB/32GB/64GB DDR5 RAM 512GB/1TB/2TB SSD Win 11 Pro
- Price
- $1410.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago

Dell Pro Micro (Next-gen OptiPlex 7020 MFF) PC Windows 11 Pro Intel Core Ultra5 235T 16GB DDR5 RAM 512GB NVMe SSD WiFi 6E Bluetooth HDMI&DP Business Micro PC
- Price
- $799.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Dell OptiPlex 7020 MFF 7000 Mini Business Desktop Computer 16GB DDR5 RAM 256GB PCIe SSD 14th Gen Intel Core i3-14100T (Beat i5-12400T) WiFi 6E 2 DisplayPorts HDMI Type-C Windows 11 Pro
- Price
- $670.11
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 93%
Open market
0%
- Dell95%
- Oemgenuine3%
- ist computers1%
- Open — no brand owns it (0%)
Demand
Dell Optiplex 7020 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Dell Optiplex 7020
We read the reviews and the return reasons for every product selling here.
“Would not turn on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dell Optiplex 7020 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









