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Dell K17a Docking Station

Fail

The top 5 brands take 100% of clicks, so Dell K17a Docking Station is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$7.9M/yr830K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 200 sellers

Flapen Score

Dell K17a Docking Station against its category

The dotted line is the Electronics average. Past it, Dell K17a Docking Station is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dell K17a Docking Station market on Amazon at a glance

Shoppers on Amazon United States searched for Dell K17a Docking Station 830K times last year and spent an estimated $7.9M. All 5 brands take every click. Demand peaks in Feb–Mar–Apr–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
7.3%
Market size, estimated
$7.9Ma year
Peak month
March2.2× the quietest month
Top search term
dell docking station517K searches a year

02 · Price

A sale here is worth $130.81.

Listings sell for $130.81 on average, from $32.77 to $234.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $130.81 that is $523K to $654K a year per listing.

Average price
$130.81above the $15 to $100 sweet spot
Price range
$32.77–$234.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$523K–$654K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #66 within Docking Stations. It carries 1,089 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#66in Docking Stations
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dell K17a Docking Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

200

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 210%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Dell K17a Docking Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Dell K17a Docking Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dell docking station517K/yr
  • dell docking station dual monitor125K/yr
  • dell dock42K/yr
  • docking station dell24K/yr
  • dell pro dock - wd2516K/yr
  • dell wd2510K/yr
  • dell pro dock wd259K/yr
  • wd258K/yr
  • dell docking stations7K/yr
  • dell hub8K/yr

Reviews and returns

What reviews say buyers love and hate about Dell K17a Docking Station

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Durability”
3.2%of orders come back
“Broke after 6 months”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dell K17a Docking Station questions

Answered from the same tracked data.