Is dell all in one desktop computer profitable to sell on Amazon United States?

The niche generates $4.1M/yr across 49 tracked products. 35 of 36 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the dell all in one desktop computer niche?

8 brands and 94 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dell all in one desktop computer?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 1.2%.

When does demand for dell all in one desktop computer peak?

Demand peaks in Aug–Sep–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the dell all in one desktop computer niche?

Listings span $361.65–$1974.76; the average listing price is $831.89 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.

dell all in one desktop computer

Worth a look

Shows a thin review moat (42 avg reviews), but pricing outside the sweet spot ($831.89 avg) keeps it on the watch list.

Review moat

Incredible42.39

avg incumbent reviews — the moat a new listing must climb

Market size

Incredible$4.1M

$4.1M/yr · 361K searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Avg price

Bad$831.89

avg listing price — sweet spot $15–$100

Price range

Bad$361.65–$1974.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, dell all in one desktop computer is a $4.1M/yr Amazon United States market (361K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dell all in one desktop computer market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $4.2M–$5.0M; units × avg price
Conversion rate: 1.4%
Avg BSR: #189
Page quality: 0%
Prime: 27%
Sponsored: 80%
Out of stock: 9.5%
Avg brand age: 28 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 71%

Open market

Dell47%
Lenovo38%
HP7%
HVLANYN2%
Acer2%
MECHAZER1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top dell all in one desktop computer search terms

dell all in one desktop computer84K/yr +4.2%1.2% conv.
lenovo all in one desktop computer60K/yr +11.0%1.1% conv.
dell all in one27K/yr +4.3%1.0% conv.
lenovo all in one26K/yr -15.1%0.8% conv.
all in one desktop computer 27 inch25K/yr -22.8%0.6% conv.
dell all in one desktop computer 27 inch touchscreen19K/yr -18.5%1.3% conv.
all in one computer clearance6K/yr +27.9%0.1% conv.
hp 27 inch all in one desktop pc8K/yr +4.9%0.5% conv.
all in one monitor9K/yr +25.5%0.1% conv.
27 all in one desktop computer11K/yr +4.9%0.5% conv.

All search terms

Top dell all in one desktop computer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dell 24 All-in-One Desktop ec24250-23.8-inch FHD Display Intel Core 3 Processor 100U Intel Graphics 8GB DDR5 RAM 512GB SSD Windows 11 Home Onsite Service+6 Months Retail Migrate - White

Dell$615.314.6★236 rev

Dell 24 All-in-One Desktop ec24250-23.8-inch FHD Touch Display Intel Core 5 Processor 120U Intel Graphics 16GB DDR5 RAM 512GB SSD Windows 11 Home Onsite Service+6 Months Retail Migrate - White

Dell$835.344.4★135 rev

Dell 27 All-in-One Desktop ec27250-27-inch FHD (1920 x 1080) Display Intel Core 5 Processor 120U Graphics 16GB DDR5 RAM 512GB SSD Windows 11 Home Onsite Service - White

Dell$822.044.5★122 rev

Lenovo IdeaCentre All-in-One Desktop Computer 24 FHD Anti-Glare IPS Display 8GB RAM 512GB PCIe SSD Intel 4-Core Processor Wi-Fi 6 Bluetooth 5.2 Windows 11 Home Everyday Use AIO

Lenovo$559.314.4★178 rev

Dell 27 All-in-One Desktop ec27250-27-inch FHD (1920 x 1080) Display Intel Core 7 Processor 150U Graphics 16GB DDR5 RAM 1TB SSD Windows 11 Home Onsite Service - White

Dell$1098.314.5★64 rev

Newest

by launch date

Lenovo IdeaCentre All-in-One Desktop Computer 24 FHD Anti-Glare IPS Display 8GB RAM 512GB PCIe SSD Intel 4-Core Processor Wi-Fi 6 Bluetooth 5.2 Windows 11 Home Everyday Use AIO

Lenovo$559.31178 rev

2mo ago

Lenovo IdeaCentre All-in-One Desktop Computer 27 FHD Touchscreen 100Hz i7-13620H 16GB DDR5 RAM 1TB SSD Wireless KB & Mouse & Charging Base Wi-Fi 6 W11 Pro Bundle with 64GB USB Flash Drive

Lenovo$1171.255 rev

3mo ago

Lenovo IdeaCentre All-in-One Desktop Computer 24 FHD Anti-Glare IPS Display 32GB RAM 512GB SSD Storage Intel 4-Core Processor Wi-Fi 6 Windows 11 Home Everyday Use AIO

Lenovo$797.038 rev

4mo ago

Dell 27 All-in-One Desktop EC27250-27-inch FHD Touchscreen Display Intel Core 7-150U Processor 32GB DDR5 RAM 1TB SSD Intel Graphics Windows 11 Home Onsite Service - White

Dell$1413.0711 rev

4mo ago

Lenovo 24 FHD All-in-One Desktop Computer for Home & Office Intel Processor 16GB RAM 256GB PCIe SSD HDMI Bluetooth 5.2 Business AIO Vent-Hear Wireless KB & Mouse Win 11

Lenovo$582.1013 rev

5mo ago

What buyers say about dell all in one desktop computer

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation24%

“ease to install Love it”

Value For Money16%

“Great value”

Quality-Overall8%

“Excellent product”

Display Resolution6%

“Screen is the perfect the size”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product6%

“As advertised”

Data Transfer Speed3%

“It's fast”

Design-Overall3%

“very nice and elegant looking”

Computation Performance2%

“Great Performance”

Functionality-Overall2%

“do other stuff perfectly”

What buyers complain about

Quality-Overall10%

“For a $1000 dollars I expected better quality”

Functionality-Overall9%

“Does not work well at all”

Durability6%

“It broke in the second month”

Touch/Button Controls4%

“they are NOT TOUCHSCREEN”

Software/Application4%

“The computers are coming loaded with less app so now you have to pay to get apps you received free 10 year years ago”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Assembly/Installation3%

“Very difficult to set up”

Technical Support3%

“their customer support is non-existent”

Value For Money3%

“NOT worth a penny”

Connectivity-Overall3%

“says no connection”

Top return reasons

Functionality-Overall18%

Touch Screen10%

Defective Material/Parts7%

Constant Reboot Or Restart7%

Size-Overall6%

Connectivity-Overall6%

Software/Application6%

Value For Money6%

Computation Performance5%

Compatibility-Overall4%

Common questions

Is dell all in one desktop computer profitable to sell on Amazon United States?: The niche generates $4.1M/yr across 49 tracked products. 35 of 36 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the dell all in one desktop computer niche?: 8 brands and 94 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in dell all in one desktop computer?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 1.2%.
When does demand for dell all in one desktop computer peak?: Demand peaks in Aug–Sep–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the dell all in one desktop computer niche?: Listings span $361.65–$1974.76; the average listing price is $831.89 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.