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Dell All in One Desktop Computer

Maybe

The average product has only 42 reviews. But products sell for $831.89 on average, outside the sweet spot, so Dell All in One Desktop Computer is a Maybe.

Flapen Score
54
54 / 100
Top 11% of 8,347 Electronics niches · +11 vs the category median of 43
Market size
$4.1M/yr361K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
38%top-5 click share · 8 brands · 94 sellers

Flapen Score

Dell All in One Desktop Computer against its category

The dotted line is the Electronics average. Past it, Dell All in One Desktop Computer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dell All in One Desktop Computer market on Amazon at a glance

Shoppers on Amazon United States searched for Dell All in One Desktop Computer 361K times last year and spent an estimated $4.1M. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
1.4%
Market size, estimated
$4.1Ma year
Peak month
September2.8× the quietest month
Top search term
dell all in one desktop computer84K searches a year

02 · Price

A sale here is worth $831.89.

Listings sell for $831.89 on average, from $361.65 to $1974.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $831.89 that is $83K to $208K a year per listing.

Average price
$831.89above the $15 to $100 sweet spot
Price range
$361.65–$1974.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$83K–$208K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #189 within Computers & Tablets. It carries 42 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
27%
Out of stock, average day
9.5%
Average rank
#189in Computers & Tablets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
49

04 · Newcomers

Amazon counts 35 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 35 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
35Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dell All in One Desktop Computer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$163K$327K$490K$654K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

94

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 71%

Open market

2%

  • Dell47%
  • Lenovo38%
  • HP7%
  • HVLANYN2%
  • Acer2%
  • MECHAZER1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Dell All in One Desktop Computer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Dell All in One Desktop Computer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dell all in one desktop computer84K/yr
  • lenovo all in one desktop computer60K/yr
  • dell all in one27K/yr
  • lenovo all in one26K/yr
  • all in one desktop computer 27 inch25K/yr
  • dell all in one desktop computer 27 inch touchscreen19K/yr
  • all in one computer clearance6K/yr
  • hp 27 inch all in one desktop pc8K/yr
  • all in one monitor9K/yr
  • 27 all in one desktop computer11K/yr

Reviews and returns

What reviews say buyers love and hate about Dell All in One Desktop Computer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%

For a $1000 dollars I expected better quality

These items did not match the quality of the computer

Very cheaply made

Functionality-Overall9%−0.13

Does not work well at all

not functional

its not working at all

Durability6%−0.07

It broke in the second month

Computer froze after a few days of use

Stopped working after one day

Touch/Button Controls4%−0.03

they are NOT TOUCHSCREEN

There also failures of the touch screen to recognize input

some of keys do not work

Software/Application4%−0.03

The computers are coming loaded with less app so now you have to pay to get apps you received free 10 year years ago

Half the apps that are on my old computer

This computer has a pc app store pop up that is almost impossible to remove

Love

Assembly/Installation24%+1.77

ease to install Love it

easy to assemble too

Easy to set up

Value For Money16%+1.26

Great value

Great deal

Great buy for the money

Quality-Overall8%

Excellent product

Good quality, easy set up, sleek look

Reliable company and great price

Display Resolution6%+0.31

Screen is the perfect the size

nice screen

Good screen quality

Ease Of Use6%+0.32

Easy to use

easy to open

It is very user friendly

Return

1.2% Return rate 8% Fixable by listing

Functionality-Overall18%▇▇▅▆█▆

Does not work well at all

not functional

its not working at all

Touch Screen10%▄▆█▆▃▇
Defective Material/Parts7%▆▆█▆▇▆
Constant Reboot Or Restart7%█▆██▆▆
Size-Overall6%█▇▄▄▅▆

FAQ

Common Dell All in One Desktop Computer questions

Answered from the same tracked data.